Email Marketing

When you find a kindred spirit in the biz world it’s super exciting.

I knew I’d love Kelly but her tactics and the way she approaches her marketing to build her email list is music to my ears as it’s so similar to my own approach.

Social media dominates for most businesses when it comes to their marketing tactics, but email is still the leader by miles when it comes to the reach and conversion and overall effectiveness as a marketing tool. 

When you get to 500 email subscribers, things will start to change for you in your business. You’ll get more leads, more engagement, more replies and so on and so forth. It’s a dream for all of us out there to get this many subscribers but how do you get there in the first place? That is exactly what me and my guest, Kelly Cookson, will be talking about today.  

My guest today is Kelly Cookson. Kelly has more than a decade of experience when it comes to digital marketing as well as a first class honors degree in Business Information Management. She’s very passionate about helping other entrepreneurs to grow their business through email marketing and teaches entrepreneurs how to do just that.

Now Kelly wants to help you. She’ll be giving you all the in’s and out when it comes to email marketing so you can finally bring your business to that next level. So if you’re excited just as I am to hear all that Kelly has to say then check out this week’s episode!   

Want more info before making your decision? Take a listen to this episode we get into the nitty gritty of:

IOS updates and how that’s affecting the open rate metrics

Click through rates…what should we be looking for

Building your email list without using social media

Cleaning your email list!

Converting subscribers into clients and so so much more.


Connect with Kelly


Links mentioned in the episode

10 Subject line tactics to get your emails opened

Electric Email Programme

Check out Kelly’s guide on how to increase your email open rate by clicking this link

Want to join Kelly’s community? Then make sure to join her Facebook group over here!


Connect with Viv

Make sure to check out more of what I have to offer by going to my website and you can even watch me on Youtube.

Want help in marketing without social media? Let’s hop on a 15 minute without socials gameplan call here.

Episode Highlights:
  • 3:42 – How Kelly got into email marketing.

  • 6:55 – Why email marketing is so important for your business.

  • 10:10 – Why is 500 such an important number? 

  • 12:27 – Best way to get people into your email list without social media.

  • 23:41 – What is a good click through rate? 

  • 27:47 – Why click through is so important

  • 34:14 – How to get people to buy from you. 

  • 37:02 – The magic formula when it comes to email marketing

  • 39:34 – Kelly’s number one advice for you when it comes to email marketing

Want to find all of my podcast episodes?

Rate, Review and Follow on Apple Podcasts

Do you follow my podcast?

If not, today’s the day! I’m sharing valuable tools to grow your business without relying on social media and I don’t want you to miss an episode. Click here to subscribe in iTunes!
If you love what you hear, I would be super grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they also make me feel all warm and fuzzy when I read them. To review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. 
You’re awesome! Thank you!

If you would like me to take a closer look at your business’s marketing and how it might be improved, book a complimentary consultation call with me here!

Other ways to enjoy this episode:

If you enjoyed this episode then check out these other episodes I have in store for you!

P.S. Whenever you’re ready… here are 4 ways I can help you get consistent clients without marketing on social media: 


  1. Listen to my podcast
    It’s got tonnes of useful, actionable help and insights from myself and my industry peers from across the globe to help you to grow your email list, attract leads and sign clients. — Click Here


  2. Join my Monthly Marketing Mentoring calls for service based business owners like you who want to market without social media.
    It’s my new monthly mentoring space where smart business owners get their questions answered so they can learn to get more freedom, finances and focus in their business. — Click Here


  3. Join my Momentum Program and get clients.
    If you’re under £5k a month right now: I’m working with a few service based business owners (think coaches, consultants and therapists) for the next 6 months to help them sign clients, and hit £5k/m — without social media. If you’d like to get some clients this month, message me with the word CLIENTS, and I’ll get you all the details. — Click Here

  4. Work with me privately
    If you’d like to work directly with me to take you from inconsistent months to £5k+ months without the constant hustle of marketing on social media… just send me a message and with the word “1:1”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to Top
Scroll to Top