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020 Solo Episode

[00:00:00] Viv: If you work with clients one-to-one or in group programs, then I’ve got something totally free to help you to improve your online presence and see more success in 2022. But it’s only for the next couple of weeks. Yes. It’s from the 21st of April, 2022 to these. Of May, 2022. So you’ve got to act fast. So the client attraction giveaway is your ticket to next level success in 2022.

[00:00:34] And my best buddy, Carolyn has gathered some top industry experts from across the globe, including yours, truly to help you in every area of your business, business strategy, sales and marketing. Speaking of visibility, health, and wellness taken before. And finance now, did I mention that not only will entering the client attraction giveaway, provide you with a chance to get the tools that you need to [00:01:00] boost your business, but it also helps out an important, not for profit, but every person that opts into this giveaway, we’re given 50.

[00:01:09] To the foundation for black women’s wellness. That is an amazing, amazing foundation to support. So what do you need to do head on over to client attraction, giveaway.com forward slash Viv that’s client attraction, giveaway.com forward slash Bev. And I’ll pop that in the show notes for you too. Welcome to another episode of marketing without social media, where I’m sharing with you a behind the scenes, look at my own lead generation data and statistics from March, 2022.

[00:01:47] So in this episode, you are going to learn exactly what. Numbers I achieved during the month of March, what my conversion rates were from those leads as also my learnings, the [00:02:00] key takeaways and what are the micro improvements I’ll be making to my business as a result of my learnings. So settle down and listen.

[00:02:15] you’re listening to mark two without social media with me, they’ve guide the parks past for people who want more clarity, connections, and cash in that business, I’ll be sharing with you proven techniques for leading entrepreneurs and experts from across the. To help you to lock it without social media, how to grow your business in a way that actually feels good to you.

[00:02:40] This

[00:02:48] Well, hello there. Welcome to this episode, which I really wanted to put together to share with you what my own behind the [00:03:00] scenes data and results. For my lead generation in March, 2022, because you know what, there’s nothing I love better when other people out there share their results. They’re behind the scenes because there’s so much we can learn from that data.

[00:03:17] Okay. And the thing is, this is not, I’m not showing this data to make you feel. Crap about yourself. There is no intention there at all. I just want to share with you what is possible. Okay. And I’m going to say there were times when I would struggle to get 10 people on my email list in the past. So this, you know, I’ve been there.

[00:03:37] I know what it’s like to feel that way and do that. So let’s dive into this episode where I can really start sharing that data. So first of all, What happened in March? That was different. Well, I decided I had thrown down the gold lit enough times for enough people in March saying, come on, join the 30 day [00:04:00] lead accelerator challenge.

[00:04:01] And let’s see if you can get a hundred new leads this month or whatever it was the right number for you. So if you’re already getting a hundred, I said, go for more, you know, what is the right number for you? You decide. But a hundred was, that was the goal. So I decided well to go all in this month and really kind of up my efforts on my lead generation to see what would happen.

[00:04:25] So I got 893 new people signing up to my email list in the month of March. Okay, which was great. How did I do that? Okay. I did that through some bundles. So in March I decided to go all in. Now the thing was, and this was not intentional, but it seems like March was the month that everyone wanted to run a bundle.

[00:04:49] Um, so I ended up in quite a lot that were running at the same time. And I’m going to talk more about that in due course, but there we go. So what [00:05:00] happened. Okay. Out of those 893 new subscribers, I had a net number of subscribers of 700 and the 14. Okay. So that meant there were people who unsubscribed, which is always typical.

[00:05:14] When people sign up for freebies, opt-ins bundles, they, they will always be in degree. Unsubscribers so 714 kind of net total, still very happy with that. The lowest conversion for my landing page was 73.9, 9%. So actually that says that you know, of F for every 100 people landing on my landing page, that 74 people, okay.

[00:05:42] The lowest conversion was 74 of those 100 people signed up. Very very happy with that. And my highest conversion for that for my landing page was 94.3, 2%. Again, a phenomenally high conversion. [00:06:00] The industry standard. Well, it varies wildly, but anything over sort of 40% I would say is Funtastic is great. 40 to 45%.

[00:06:10] I know an average, you don’t my other, other opt-ins and landing pages, you know, for opt-ins and things that are on my website, like my 21 ways to get one-to-one clients without social media. That is a. Converting at around 55%. So obviously with a bundle, it’s always going to be higher. You would expect it to be higher, but again, people can come and check out your landing page and go out.

[00:06:34] Not for me. So I really happy with those results. It means obviously that the copy on there is really working to compel and convert people onto to take action and sign up. But that’s all good. Well, subscribers, it’s a vanity metric. Really? Isn’t it. You know, if I get 893 people subscribe, but nobody takes out.

[00:06:56] Okay, nobody takes that next step with me, [00:07:00] whatever your next step is. We’ve talked about this, you know, is that getting someone on a call onto a conversation on, on private messenger? Is that selling a low ticket offer? Is it getting someone to attend your webinar? What is that next step? You are encouraging people to take, because if all they’re doing is saying, and then not, they’re clicking off your next step invitation.

[00:07:22] It’s, you know, it’s not worth very much. We want to be bringing people into our world and asking a percentage of those people to take action. Okay. And we’ve talked about the stats here. So around 3% of people are ready to kind of take action. Now, three to 7%. And we talked about this, I think it was in our very first episode of the mini business boost series where we did the math session.

[00:07:49] And we said it’s around 3%. Okay. So what we want to be said is that really a minimum of 3% of the people coming in are taking action to that next step with [00:08:00] us, or buy from you or whether that’s. You know, come and hop on a call, have a conversation with me. So what were my conversions from this? Well, I converted 32 people onto calls, so that was a 3.5, 9% conversion rate.

[00:08:19] So I’m quite happy with that. And there are improvements that I am making now, uh, on the back of that, which I’ll talk about shortly as well. So 3.5, 9%. It’s above the industry standard of three. So I’m happy with that. And I always opt for inviting people to a 15 minute, um, game pun call versus selling a low ticket tripwire offer because for me conversations equal conversion.

[00:08:48] Even if somebody does not buy from me now, today, they’re not ready. It’s not a good fit, but it means we’ve had a conversation and there we’ve had a made that connection, you know, no light [00:09:00] trust, trust is such an important part of that conversation. And, and there is no pressure because. Oh, my game plan calls.

[00:09:07] You cannot buy from me. There is no selling. You see you couldn’t if you said, but I want to buy from you. I want to work with you. You can’t do that. I cannot, I will not. And cannot sign you up on a game plan call. It’s not what that calls about. We will always go to a deeper dive course, so I can really ensure it’s a good fit because I want to work with people who are going to get results.

[00:09:29] And I only can do that by ensuring I’ve read. Done a deep dive into their business, into what’s going on, what their goals are, um, what their roadblocks are. So that is why we have a game plan call before I invite people to a deeper, um, uh, strategy call where we can really look at whether working together is the right next step.

[00:09:51] So what else should we talk about? Let’s talk about how much this would have cost me. [00:10:00] If I had invested in Facebook ads, I had run Facebook ads or let’s say Google ads, Instagram ads, whichever as a coach, let’s say the average cost per lead is two pounds. That means it would have cost me 1,786 pounds. If I had run an ad single-handedly without any ads manager.

[00:10:25] That’s a two pounds Polete and I got this information from a colleague of mine who said, I, her sort of knowledge, based on her experience, it’s around two to five pound cost per lead for an ad run by a coach, a business marketing. So 17, just over nearly 1800 pounds to run it by yourself. Uh, two parents.

[00:10:45] Okay. Let’s say it’s not two pounds. Let’s say you’re amazing that ads are performing really well. You’re converting at one pound per lead. That’s 893 pounds per lead in total. In the month of March that you would have spent on, [00:11:00] on leads on growing your list by this many. Okay. Let’s say you add an ads manager, so someone who’s managing your ads, because let’s be honest.

[00:11:09] There is so much changing all the time with ads and algorithms and soda so forth. You want someone who’s absolutely an expert so that you’re getting the most return on your investment. So let’s take that 1,786 pounds. Okay. If we added an ads manager to that, we’d be talking at around 2,500 to 3000 pound.

[00:11:32] For running ads total in the month of March and on the lower end 893 pounds, add an ads manager. You’re looking at 15, 1600 pounds. That is a lot of money and that’s 893 people. I have grown my list by, with no cost, the cost of time. And again, I’ve talked about this in an earlier episode. The great thing about.

[00:11:57] You could create something and reuse it [00:12:00] time and time again, you can take something from a group program or, or your signature system repurpose that bond of that up into something that you could use. So massive, massive, massive thing to take away from this. As you do not have to be investing in paid ads, it does not have to take you a lot of time to grow your audience organically.

[00:12:25] 1 2, 3, 4, 5, 6, 7, 800 people per month. Yeah, it does not have to cost you a lot. So let’s look. What came next? Okay. The big thing for me that I’ve taken away from this, it’s asking contributor, organizers, what contributors are already submitting to the bottom top. And they may not have the actual form submissions at this point or their applications, but they will generally have had a conversation or maybe messenger or a zoom chat or something with people already who were saying, Hey, [00:13:00] this is my thing.

[00:13:00] This is what I’m thinking. Contributing, have you already got someone in this because most people are not going to spend time applying if they’ve not actually figured out who is all ready, putting what in, because they don’t want to be duplicated and they don’t want to be competing. Okay. So they might have a specific title, but you will know if there are three other people doing list-building workshops or courses.

[00:13:23] Okay. So in that case, don’t do that. Do a variation, do something else. So I will always. Okay. What I didn’t do for some of these bundles at the start was asked. So there are a couple of things where I was like, ah, I feel like it’s basically a duplication of something else that’s in there, but Hey, ho lesson learned.

[00:13:41] Okay. So that’s now something I’ve incorporated into my process and procedure when I’m doing bundles and submits is to always ask, you know, is this something you’ve already got in there? Is this something different or is there a different take you want on this specific sub. The next thing I [00:14:00] look at, and I’ve still got some of this collation to do is I will ask each organizer for the data, the results from the bundles.

[00:14:08] So who were the top three to five contributors. Okay. So in terms of who had the highest number of subscriptions for their. Because this often tells me, like, what are people looking for that are joined in these bundles so that if everybody is looking for Instagram templates, you know, and that’s the best performing item within that bundle the giveaway within that bundle.

[00:14:32] Then maybe this is not my crowd. These may be not people I want to be looking at, um, connecting with next type. So maybe I need to be more specific about the bundle. I amen. You know, first and foremost did not instance, so I can see and look at the data. I got look at the conversions. I got to see if there’s any learnings and insights I can garner from that.

[00:14:54] The next thing I like to look at with that is the copy, the [00:15:00] titles. Was it something in that copy? Was it something in the title that was really tantalizing and that really captured attention? Can I learn something from. Yeah. So I will always look at that. I’ll go back and I will have a look at how it was presented in the bundle and see what I can take away from that because I hate, I’m always open to learning more.

[00:15:25] Okay. So look at copy. Look at titles, look at the value. So people will always say like, this was the value. So is it actually that the ones that are higher value course that’s being given away for free other ones that again, high conversions, is it. Is there something in that, just look at the data, absorb it, gather it, but do something with it.

[00:15:46] Okay. And this is not something to kick yourself back. Someone else got a thousand subscribers and you’ve got 10. Don’t get hung up on that. What can you learn for next time? Because there can be a next time. [00:16:00] So the other thing, the other learning for me in March, I did too many bundles. I contributed to too many in one month.

[00:16:09] The thing was, I connected with a lot of people. I approached them about their bundles and they all said, yes, we really want you in unbeknownst to me at the time the everybody’s bundle was launching in March. Yes. At different points in March, but they printed. The ones that I joined up to all going live in March.

[00:16:30] And that was really impactful for me. It wasn’t that obviously it was a massive time commitment and the sense of having to do like loads of extra promo and things like that, you know, because my promotion goes through the podcast. It also goes through my email list. But what I did find is that the key things for me were.

[00:16:51] I felt it really impacted quality of my email content in the month of March, because I couldn’t write my [00:17:00] own type of emails, um, to be very strategic for my own business. I felt like I was doing a lot of promotion and of course I love sharing this stuff if it’s a value to my audience. Great. But I felt that all they were hearing was like, you know, other stuff, other stuff, and not really getting to hear from me and my point of view.

[00:17:19] And my way of doing things and what I advise recommend and insights from me. So that was something I really felt impacted on the quality of my content that I was able to provide for my audience and my clients also. I felt I didn’t do the bundle organizers justice. Why? Because I didn’t feel I could give the time and energy to invest in promoting their bundles within the copy, because I just was getting to the point where I was thinking, oh, it’s now feeling a bit icky.

[00:17:52] That there’s more. And I’ve got to talk about yet another Bondo. So I just didn’t feel like at that point I was, could feel [00:18:00] myself kind of this resistance. So it didn’t feel like it was doing them justice. Yes. I still had really great results. I was hitting like top five, top three in some of the bonders.

[00:18:09] So people were, you know, you guys who are on my email list were fantastic. Who are listening to the podcast, you went and checked these people out because there was so much value to the hat, but you know, I’ve also believed. You can download so much free content. You just don’t know what to do with it. And that’s a big thing.

[00:18:27] I talked to my clients and my audience all the time, you know, but how much free shit have you downloaded and done nothing. We’ve all done it. You don’t have time. You don’t know where to start. What’s the right next step that people come to me say, I just want to know what the next thing to do is what is the right next step?

[00:18:42] So some sort of roadmap, I guess, would be great on with these bond bills. So these are the things I recommend this order, but it’s very specific to your business, obviously. So that was something for me. I just didn’t feel that I did it as much justice, and I really felt an internal Cub. [00:19:00] At itchiness or resistance in the end.

[00:19:03] Cause it just did not feel like I was giving the value and my voice to my list as much as I could. So my big takeaway from this month has been, you know, bundles are great, really do check who is contributing, what to a bundle before applying and freaking well-check the. Check the dates. When you say yes before saying yes, to make sure that, that you don’t have a clash and have too many bundles happening all at the same time because of how it makes you feel.

[00:19:41] I don’t want to feel like stumble around the sun, even though it’s free shit, you know? Absolutely. That is something I want to really be aware of next time in future Les bundles, along with some of the other strategies that I use. So looking at some, some partnerships and doing some [00:20:00] swapsies that way. So I’m not having to then promote like bundles time after time after time of finding something that really compliments what’s going on with my own marketing and content strategy at that time.

[00:20:11] And because it would be very specific, one thing, one specific topic. That would be something I feel really happy about talking about alongside, say a bundle or a summit. So yeah, reduction reduction in the number of bundles, I’m really being more selective, but there you have it. That is my data for the month of March.

[00:20:33] Uh, there’s a lot. You can take away, as I said from that, but just to prove, you know, when you choose one thing to go all in, you absolutely can do it and it doesn’t have to be onerous. And this remember was just one way, just one way, just bundles. There are so many other ways of growing your audience. Okay.

[00:20:56] So share with me your results. Let me know how you’ve [00:21:00] got on. To here, take care guys. And don’t forget if you want to have a call with me and look at how we can grow your audience month on month and what the best strategy for you will be. Then why not book in one of those 15 minute game plan calls with me and we can chat about what that would look like and whether working together is something we want to talk about on hop on a longer call after that.

[00:21:28] Take care until next time. So there you have it folks. I hope you’ve enjoyed this episode of marketing without social media today and feel inspired to take action in your business, whatever that looks like for you. And as always, thank you. Thank you. Thank you for tuning into another episode of this podcast.

[00:21:49] And if you haven’t done so already, please do subscribe to the podcast. So you don’t miss an episode, speak to you soon.[00:22:00] .