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[00:00:00] Viv: If you work with clients one-to-one or in group programs, then I’ve got something totally free to help you to improve your online presence and see more success in 2022. But it’s only for the next couple of weeks. Yes. It’s from the 21st of April, 2022 to these. Of May, 2022. So you’ve got to act fast. So the client attraction giveaway is your ticket to the next level success in 2022.
[00:00:33] And my base body, Carolyn has gathered some top industry experts from across the globe, including yours. To help you in every area of your business, business strategy, sales and marketing, speaking of visibility, health, and wellness, take them funnels and finance. Now, did I mention that not only will entering the client attraction getaway provides you with a chance to get the tools that you need to boost your business, [00:01:00] but it also helps out an important, not for profit for every person that opts into this giveaway.
[00:01:06] We’re given 50. To the foundation for black women’s wellness. That is an amazing, amazing foundation to support. So what do you need to do head on over to client attraction, giveaway.com forward slash Viv that’s client attraction, giveaway.com forward slash Bev. And I’ll pop that in the show notes for you too.
[00:01:31] Business can be tough. It can be hard. And there is a lot that we do that feels joyless within our businesses, which ultimately results in us not doing these things well or consistently, which in turn affects our leads, sales, and profits. So today I’m joined by Halina Holbrick Halina is chief cheerleader at helping you shine.
[00:01:58] And she’s also the [00:02:00] co-founder of speaker insight. Now, in today’s episode, we are diving into how to work in a way that makes you light up so that you shine and makes you smile so that your business grows. Generates you more leads and makes more sales.
[00:02:25] you’re listening to mark two without social media. With me, they’ve guide the podcast for people who want more clarity, connections, and cash in that business. I’ll be sharing with you proven techniques for leading entrepreneurs and experts from across. To help you to lock it without social media come to grow your business in a way that actually feels good to you.
[00:02:59] [00:03:00] Halina welcome to the show. So, so happy to have you here.
[00:03:06] Helena: So excited to be here. They’ve honestly the conversations that you and I have, I think everyone’s in for quite a raw ride.
[00:03:14] Viv: Oh my gosh. Can we keep this show under three hours long? I’m sure we count. I’m sure we count.
[00:03:22] isn’t it. Okay. So what we’re talking about today is really this idea about visioning your life and business into being, and then how that links to. Really creating and building communities on and offline. And that could be on social media, off social media, wherever that feels. Right. Good. So talk to us about this idea of visioning your life, a business into being cause I love this idea,
[00:03:52] Helena: so here’s the thing we get what we focus on.
[00:03:55] So, so the whole idea is that. We could accept [00:04:00] what actually kind of happens to us and we could just go along with it. And I think many of us are brought up with a, um, you know, um, certainly people of a certain age let’s call it 40 and above. Uh, definitely brought up with a, oh, well, you plug into an office, you stay there for a long while you have a job and that’s how it works.
[00:04:18] And, and that’s just how life works. Um, I think, and I’m grateful for, you know, people who are. Uh, younger than 40 or kind of much more expensive in that, you know, sort of many more kinds of possibilities have sort of come in. And so this piece around actually, what do I want? That question is quite a, quite a big one.
[00:04:37] So visioning your life into being is something that we can take active participation in life. Isn’t what happens to you. Life is what you actually turn around and create. In fact, you can even see it up there. Life isn’t about finding yourself. It’s about creating. I love this idea. And as a coach and mentor, that’s exactly the space that I hold for people that we can vision the life [00:05:00] we want into being.
[00:05:01] And we can shift and change that over time. And even though, and we are all very powerful creators, and that’s the thing that I really want to say, and we are powerful, beyond measure. So when you find yourself in a situation that you’ve been thinking about for a very long time, whether you love it or whether you don’t enjoy it, You’ve likely created it through the thinking and the being that you are, you literally are doing.
[00:05:27] And we, we get what we think about. And so this whole idea of visioning your life into being is you about you in, in my workshops, I tend to say this. But if I’m out and then who’s in charge and then you hook the thumb towards you, you know, sort of, so it’s, who’s in charge. I am because I’m in charge of how I want my life, my living, my work, my, my relationships to be.
[00:05:55] What if I’m that powerful? And that’s a really great question. So remind yourself, I’m that [00:06:00] powerful that I can envision my life into being how I want it. And what do you say to
[00:06:04] Viv: people who kind of say, I love, you know, I love that concept. I love the idea, like philosophy. However, I’ve got to pay the bills.
[00:06:12] I’m stuck in my job, you know, I’m working. 45 hours a week, then I’ve got the kids after work and th the, the house, and there is no time for me to pursue my passion or desire or whatever. What do you say to people in those days? Because I’m sure you must hear that all the time, you know, for people
[00:06:34] Helena: I really, really do.
[00:06:35] Um, here’s the. You created that for a reason. So something in you created that now, whether it’s an outmoded belief, whether it’s something you took on, I certainly took this on from my mother. Um, I didn’t actually do a contract until I was, um, and I felt very brave doing this, like, cause I was plugged into a job, you know, sort of job with the pension and everything else.
[00:06:58] And I didn’t know that I [00:07:00] was living out somebody else’s belief pattern that I had taken on. So that’s number one is let’s get clear on what are the belief patterns that have driven you to being in the situation that you’re in. And the more awareness you have, the easier it is for you to kind of wake up to the situation and go, but is this what I want?
[00:07:19] And is this how I want it? And we can do incremental things once you actually go hang on a minute, I’m waking up and I’m going, yeah, actually I love the, you know, the job that I’ve created and the kids and the house and the responsibilities and everything else. And I’m in. If you’re not embracing that, then you go, okay, great.
[00:07:37] So what do I want instead? So getting the clarity on that piece is the first starting point, because a lot of us even get stuck in that and go, well, I just don’t want this thing. Yeah. But that’s all fine and good. But you still need to know what you do want, because if you actually have to create the. Yes.
[00:07:56] I know what I want. That is different from what I have. [00:08:00] You have to create the gap because the complaining space is about this big, right. And you kind of go, ah, so what you need to do is you need to start to kind of expanded so that there is a gap. Once we have a gap, then we can go, okay, well, what would it take to get.
[00:08:16] And that, that starting to actually, that there was a phrase that I was taught a long time ago to 2002. So simple awareness is often curative, just actually sitting and becoming aware of what is everything that is going on in my life. It’s a bit like taking a livestock and kind of going, okay, these are all the things that populate my life.
[00:08:38] These are the activities, the behaviors, the thinking, the feeling, the people, everything. Am I happy with it. Does it create my happy and do I feel safe within that? And am I inspired by it and do I feel needed? And am I expressing myself in the way that I want? So, so I just went through the framework that I work with people in, which is the [00:09:00] company is helping you.
[00:09:00] Shine. Shine is all about, do you feel safe? Happy inspired, needed and expressed in the way that you want to be. And usually if you look at it from that lens, so if you are listening to this at some point kind of way in the future, you can come back and you can just go, okay. How is my learning from that?
[00:09:20] And look at what the gap is that you actually have. Then you can start to do something about it because it’s only with the awareness of what you do with. Rather than what you don’t want that allows you to do that this back to this full circle, where you look is where you go. So if what I want is this.
[00:09:37] Even if you want, let’s say to write a novel or a book that is the work experiences that you’ve got, then you go, okay, well, if that’s what I really want. Could I lose some activity for two hours in a week, on a weekly basis for the next three months and actually just sit and write instead. So it’s always about compromises.
[00:09:58] It’s always [00:10:00] about choices and it’s always about consequences. So the consequence of me watching TV for two hours a week for the next three months. I don’t get the novel written, the consequences of me going, actually, I’m going to put myself in a room and just sit and type and see what comes out for the next, for two hours a week for the next three months.
[00:10:20] And then see where I’m at. Does that head me towards the future that I want? Yes, it does. So it can be tiny and it can be incremental. And I think that’s the thing that people’s the gap. I think when we, when, when we establish a gap, we actually got. But I want it now. I just want that future right now. We don’t factor in the tiny steps that actually close the gap back up so that what you want and what you have are indeed the
[00:10:44] Viv: same.
[00:10:44] Yeah. I was going to say those incremental changes, you know, are so important. And I think, you know, is it like someone kind of decides what they I’m going to lose four stone in weight? I always use weight here, obviously, you know, as an example, what do I suppose? But actually, you know, and then, because [00:11:00] they’re not forced on lighter at the end of that, we call by Wednesday, you know, whereas actually thinking, but I’ve actually moved more today or I’ve eaten five pieces of fruit vegetables today, you know, it’s those incremental things that will build up, you know, the cute, I would say it’s cumulative effect.
[00:11:18] And in atomic habits, James clear talks about this perfectly and it’s this. It’s this idea of, I think the ice cube melting and you turn off the terms that are not, that happens, turn it up. Another degree, nothing happens. And then suddenly the ice cube is melting, you know, because actually the cumulative effect of just turning up the dial a degree at a time, you know, that one notch at a time.
[00:11:41] I think that’s the example he gives. It’s been a long time since I read that book, but yes, reference it in the show notes.
[00:11:46] Helena: Yeah. But one of the, one of the best things around that as well is that, is that it is about those happens. So that two hours a week that you set aside represents so much more than you just sitting down [00:12:00] and writing, it actually represents the choice of you wanting to narrow the gap between what you have and what you want.
[00:12:07] And that is the habit that you actually put in, which is what I love about something like atomic. Or indeed, you know, I, I learned this from Darren Hardy, um, the compound effect. Most people think of the compound effect as being about money. You know, sort of like if you put money away in a pension, then over time, because you’re not touching it, it actually builds up much more money than if you touch it kind of regularly.
[00:12:29] And it’s like, oh, that compound effect. But we can actually put that into our bodies, our habits, our region, All of that. The compound effect of doing something every day towards the goal that you want actually is, is exponential because the satisfaction, and this is the key part of visioning your life into being is how satisfied.
[00:12:52] And this is a great question to ask yourself. How satisfied am I that I’m moving in the direction that I want [00:13:00] if I took one action. So one of my little atomic habits at the moment is when I put the kettle on, he calls it habit stacking. So when you do one thing that you do on a regular basis, you attach something else to it.
[00:13:12] Funny, you should talk about weight and being in shape. My, my atomic habits at the moment is the moment I hear the click of the capital. I do either. 15 squats or 16 lunges so that, you know, because I’m bad at exercise, I’m really bad at it. And now that I know that I’m really bad at it, I need to work it out in some way.
[00:13:37] So that’s what I’ve attached. So back to our, I want to write my book. That might be when I waved goodbye to the kids, I go straight to the computer and I type for an hour, for example.
[00:13:51] Viv: Yeah. And what’d he say to people when they say, oh, I’ve tried, you know, I sat down to write because I want to write a novel or something.
[00:13:59] I’m rubbish. [00:14:00] Like when I start writing, I mean, I would always say to people, you know, just stop the habit because actually the more you do, it’s like 500 words. So there’s a great website. App type thing that you can use called 500 words. And it’s to encourage you just to write and to just put whatever is in your head, because eventually you will start writing a lot more cohesively and with what more flow and with.
[00:14:23] Helena: I absolutely agree. And again, it’s like writing is a habit to actually build up the skill whilst Whiting badly. So it is actually this whole, it’s a one. And I’m all about this one. Give yourself permission just to write, not to write. Not to write anything specific just to write, uh, Julia Cameron, uh, wrote a fantastic book called the artist’s way.
[00:14:46] And then it, there are three things that you, uh, are required to do, or at least invited to do because it’s a book and you can do what you like. Um, but in it, you do an artist data every week where she calls it, filling the well where you take [00:15:00] yourself off and you have. Just you by yourself, you could go button shopping.
[00:15:04] You could go into the apple shop and just delight in all of the things that are in there. If you’re that kind of person, you could go and do gardening for 90 minutes, if you wanted to, but it’s an artist date that fills your creative. Well, that just gets you the inspiration. And I think part of writing is about the inspiration, but part of doing anything.
[00:15:21] Is about the inspiration. So don’t just think about this as writing it. It could be cooking dinner. It’s like, where do I get the inspiration for the next thing that I want to do? And then the second thing that she, that she requires of you is to read the chapter. So you fill kind of a little bit and you think about things and ask yourself good questions.
[00:15:39] And then here’s the one that really puts that habit in. She says, write three morning pages. She says, do them in the morning. But you know, we’re, we’re humans. When we do them three pages of eight, four of just. On the page. It could be, I need to buy socks for the kids or it could be I’m, you know, I really wasn’t pleased with how yesterday went and this conversation [00:16:00] and blah, blah, blah.
[00:16:00] It’s like having a, you could have a run on the page. You could have an imagination on the page, but it’s three pages of. So you might even start your writing practice with one page of I’m just going to write whatever’s in my head. And then I might think about lighting because what I’m aware of is, and I don’t think I’ve got a blank page right now.
[00:16:19] So you need to imagine that it’s a blank page. Blank page is really scary. So if I just did that little bit right there, that’s really scary. But as soon as you put something on it, whatever the something is, it becomes less scary. So I always say to people, if you are doing pen and paper, put a border or a little doodle or something on the page, because now there’s a way to do something on the page.
[00:16:42] And that thing might not even be right. It might not even be. So now you give yourself permission to make loads of mistakes on the page. And that is how you gather stuff. Cause the thing about, well, certainly writing and again, I think it applies across the board to everything is when you start [00:17:00] doing something, you’re going to get it wrong.
[00:17:01] At some point, you’re going to get it wrong, however, practiced and perfect and whatever it is, you’re going to lose the word. You’re going to not think about the thing. You’ll get it wrong. So part of being a human being, how human or. Is we get it wrong. So why don’t you get it wrong straight away so that you just give yourself permission to continue for the hour or the two hours that you’re doing?
[00:17:23] Viv: Yeah. I know that, you know, everyone outlet, you know, whether it’s the hugest successful, you know, multi seven figure entrepreneurs, if you want to put success on money, whether it’s, you know, you think about like fun golf or Leonardo da Vinci, They were all crap up the start, you know, did Mozart come out, being able to play the piano?
[00:17:47] You know, he still had to let he start to make all these fumbles of mistakes. So, absolutely. It’s okay to not be awesome from the start.
[00:17:58] Helena: What I will say about that. [00:18:00] And keep the end result in mind. So I’m always focused on what’s my end result. So if I’m focused on the end result, then it doesn’t matter how rubbish I am and how many times I’m rubbish, because I’m focused on the end results of, I want to create this cause we’re narrowing the gap.
[00:18:14] Viv: Yeah. And you know, thinking about speaking from it, for example, with when I started the podcast, I would kind of do an episode and think, okay, what could I do. One thing. Could I do better next time? What, one thing? So it’s just, just one small thing I’m not going to suddenly be okay. Um, you know, yeah. I’m at the top of the top of my game in terms of, uh, podcasting and speaking, I’m, you know, I’m not a trained speaker.
[00:18:41] Helena: I totally get that. And it’s interesting because I think we have a tendency to, again, kind of not be patient with ourselves. And so I love your, what one thing can I do? Because once you nailed that one thing that goes in like a habit and then you nail the next thing and then you nail the next thing, because if you [00:19:00] do all of it all in one go it’s too overwhelming.
[00:19:02] Yeah. Here’s the biggest thing back to the losing weight thing that you’ve got. If you throw healthy diet, movement, nutrition, vitamins, and whatever at it, and you start to feel better, you don’t actually know which one of those things made that difference. And that is really why.
[00:19:19] Viv: Yes, absolutely. Yeah. One at a time.
[00:19:21] It’s like, uh, when people have the opposite, you know, when they’re ill and they kind of stopped with Jordan, the Devin, they off like a bed at a time, which ones have been there for me effects. They just don’t know. So yeah, absolutely true on that. So there was something when we spoke. Before this interview that you’ve said, which was a kind of revelations lash philosophy that you developed when you were 17 or 19, I’m quoting you.
[00:19:46] I think here in the day, you can’t smile. You leave. That’s right. And I love this and it’s so, so important. And I think this comes very much with the visioning your, your life, a business into B. So [00:20:00] let’s kind of bring that. Into the spotlight when it comes to our marketing and our businesses. So for, for entrepreneurs out there who are kind of thinking, but I’m in this business, I want to do this business, but I’m really not smiling in this business right now.
[00:20:18] What do you say to those people?
[00:20:20] Helena: Okay. I always go back to what’s your zone of genius. What’s the thing about it that you love. And I will usually get people to do kind of four concentric circles inside each of, at tiny circle, bigger circle, bigger, bigger, right. And I go, why write down everything you do in the.
[00:20:38] And we actively kind of play with this because here’s the thing you want to be smiling because when you’re smiling, you have the energy for so much more, right? So that’s where we want to get you back to the chances are you’ve gotten caught in the minutia of stuff and you’ve forgotten that other people can have.
[00:20:57] So the biggest thing I would say is, first of all, we do [00:21:00] a little audit and it could be an internal audit, but I would really recommend that you just get a sheet of paper out and whether you do it on post-its or whether you do it in the circles, you write down everything I’m rubbish at and don’t understand, but still have to be done in the biggest circle in the outer circle.
[00:21:17] Then there’s the, everything I understand. But I still don’t enjoy doing and I’m, I’m okay out, but I don’t enjoy doing it. The next one you go, I’m pretty down. Good at. And it doesn’t fill me with joy. And then in the tiny circle you do the, this is the bit that just lights me up. Usually when you see it like that, you go, oh, I only do the bits that light me up about 10% of the time you go.
[00:21:46] Okay, great. Now let’s look at the rest of it and go, I know. Because, you know, the argument that also comes at me quite a lot is, but there’s only me the business. Good to know. And it’s like, okay, I know I [00:22:00] have to do all of these things. So my first thing is let’s question the assumptions that come up with all the blurbs that, that I’ve just come out.
[00:22:07] So one, yes, there’s only you in the business, but that doesn’t mean you can’t tell. So we look to, okay, what, what would it take in time and money in cost, uh, to get somebody else in that actually has the expertise and could probably do it in two hours where you do it in five and you go, okay, that frees you up to do three hours of the joyful stuff.
[00:22:28] Nice. Um, so that’s the first kind of piece. The second assumption that people actually make is no one can do it as good as me. But you’ve just outlined it and gone. No, you’re rubbish at several of these things. So actually let’s have you do the thing that you’re really good at and free you up. Now, when I, when I first did it to give you an example of this, uh, when I first took on my VA, I was smart about it and I’m not, I’m inviting you all to be really smart about it.
[00:22:56] Simple awareness is often curative. Just doing that little grid will [00:23:00] help you to go, okay, hang on. In order to get me back to smiling, I might need to let go of some of these activities. So I need to check out how effective are they in my business. And by that, I mean, um, you know, in the market, there’s the marketing that I’m doing actually hitting the mark.
[00:23:15] Is it, is it literally kind of bringing people in and either generating the leads or the sales that I want? That’s really the serious question that it goes. If it isn’t. Okay. What would happen? So inside of you, what would happen if I let go of that? If I stopped doing that for a month, what does it make a difference?
[00:23:35] The chances are, if it’s not making a difference right now, it won’t make a difference. If you let go of it. So you go great. Now I can free myself up from doing that. I know that you’re a big fan of this. Probably the social media thing is like, oh my God, I’ve just received back 15 hours of my life. What could I do with 15 hours of my life?
[00:23:54] I’ll create
[00:23:54] Viv: a podcast, I’ll create a group program, dah, dah, dah, you know, and it literally wants that within like two weeks, I’m going to do all [00:24:00] these things that I’ve been talking about doing. And because I’ve got what you got, the head space and the creative space, but I tell you the big thing just to interject on, on that Wednesday.
[00:24:09] It’s about the data, you know, and I’ve had guests, we’ve talked about the three previously, we had Corey low on a few weeks ago and she’s very though she’s ex corporate and, you know, she says, I look at the tater and what’s he telling me, is it working because people kind of go on, how do I feel? Which is one thing, but actually.
[00:24:26] What is the data telling you? Are you getting consistent leads? And if you, if you’re not, if you did, w w we’re more focused if you took the distractions away, like you said, and if you just doubled down on map, would it give you, like, for example, I’m using leads, consistent leads. If not, if you think actually I could do 50 hours a week on this and it’s not going to give me enough leads, but it’s fun for you.
[00:24:53] Helena: Yeah. But it’s yeah, but it doesn’t
[00:24:55] Viv: leave the mortgage. Yeah. Unless it’s a difference, you know, it’s business as well. So [00:25:00] actually what are the elements that are fun that you can then incorporate into. You know, some something else. So that’s, I mean, that’s why podcasts was perfect me. Cause people are always like, you’re great.
[00:25:09] You should be on video. Should do more YouTube, dah, dah, dah. And I was like, I really like connecting with people and I could do it on video, but actually I don’t like to, you know, brush my hair. I don’t put makeup on. And actually, so podcasts it’s really great for me. I don’t have to tidy the room.
[00:25:26] Helena: Well, you know, and, and the thing about that is, is that these days we can pretty much do anything in the way that we want it to.
[00:25:32] There are some really slick podcasts out there I suggest to do in your podcasts, because I don’t like doing my hair. I don’t put makeup on just connecting with people. Right. And that doesn’t stop either of us having an, a wealth of information because, you know, sort of like that we can share with people.
[00:25:50] And here’s the thing. There’s always someone forever. Yes. So I’m not the right coach or guide or mentor for many, many people, but I am the right [00:26:00] coach guide or mentor for many, many people. And there is an abundance of people out there who need support and guidance, or who need the service that you are providing, you know, whoever you are out there.
[00:26:11] That’s, that’s kind of listening. You have something that is needed and you show up in the way that you show up, but I call it succeeding as you, that’s a much easier way for you to actively look at the data and go, what’s working and what’s not working. And I, I, I just want to take it into this because there’s a visual that I give to people all the time.
[00:26:31] So for those of you who are only listening, I want you to imagine that you’ve got your hands kind of up and. A lot of people who are doing a solo business or even kind of a one to five people business, they kind of realize that, that they think, and this is the assumption back to this assumptions are really dangerous.
[00:26:49] Right. They make an ass of you and me, if you spell it out and all that good stuff. Yeah. But if you’re holding up your two hands there’s you on one hand and there’s your business on the [00:27:00] other, and you serve your business and the business serves you. So, so what I’m doing is I’m, I’m kind of nodding to, from one hand to the other use of.
[00:27:12] And your business serves you. That’s a really important distinction. Your business is an entity. The minute you start having meetings with your business and go, Hey business, what do you require today? That becomes a much better. The business is going to go. I require sales. I go, okay, what activity can I do today?
[00:27:32] That is going to provide the business with sales because the business requires sales. That’s a really great question. When you’re having your monthly. And I’m going to make an assumption. If you’re not having these, then you need to put them in when you’re having your monthly meeting. Even if there’s just one of you, that is the company meeting.
[00:27:51] And that is the minutes that you actually take, because you don’t know how big you’re going to grow. You don’t know how that’s going to go. So you may as well put the good habits. Right at the [00:28:00] beginning, look at the data, get all of that done. But when you’re having that on your board of directors, you’ve got you as a director and the entity that is the company as a director and the two of you need to have a dialogue around, okay.
[00:28:13] Hey business, how’s it looking from your point of view in terms of marketing, in terms of sales, in terms of the operationals, in terms of the finances and in terms of the team, and what’s actually needed, if you just ask the business, what does it need? And then you got. Imagine that the business is asking you, great.
[00:28:30] What do you need in terms of marketing in terms of sales? Now I’m back to that whole grid of where are you in your zone of genius and that, what could you put in or take away that allows you to free up more space? So you do your thing and somebody else, and or you make it more fun because you realize why it’s needed for you to actually be doing some of those activities in some of the other circles.
[00:28:55] Viv: it’s true that. And it segues perfectly into this [00:29:00] next idea of how do we, then if we’re talking about our marketing and building up businesses and sales of leads, how do we build connected communities on or offline on social or off social in a way that makes us. Hey, you see, I see all that linked to,
[00:29:26] Helena: and, and it really is the day I can’t smile. As the day I leave is an energy. It really, truly is. So I heard it in my head as a wisdom voice that wasn’t mine. Right? It was the voice inside your head. Somebody is talking to me and D and it works. And it’s an energy that you follow. You actually start to notice it over a while.
[00:29:48] And sometimes just looking at standing back and looking at it is, is the thing that makes that happen. My simple answer to your question is it’s going to sound a little woo. But we are in, we are recording this in the [00:30:00] month of February and it is Valentine’s day on Monday. So the simple answer is yes.
[00:30:06] Okay. And the energy of a community is love. It’s either a love for what I do, or it’s a love in terms of the connection that I’m longing for. Communities are about people coming together in a belonging. In a B longing, what am I longing for? Like, I literally am wanting to belong to something that has a collection of people together in it that have a common interest or a common essence.
[00:30:40] So the first thing about building communities is, is that what is the purpose of this community? What does it help people feel that they belong to. So once you’ve identified that I have built so many communities, it didn’t actually occur to me until, until, um, so I run two [00:31:00] businesses. The other business I run is, is one with Kelly, Tyler.
[00:31:02] We help speakers, authors and coaches to really build a business on their terms. That’s an acronym. You can ask me about that in a second as well, but. We, we did a course called groups that give and grow, which was essentially documenting how you build a community on Facebook and really grow it in an engaged way.
[00:31:20] So we have a group of it’s now 12,500 or so people with about a 75% engagement ratio, which even people at Facebook go, how on earth are you doing that? You know, every marketer. Are you sure I’m like, would you like to see my stats? Because I do love showing off my stats, you know, sort of in this way, but it wasn’t until we did that course on how you might build that, that a, the, the lessons in there are actually true for whether you’re building online or offline community.
[00:31:53] Cause it all does come down to love and care, but I’ll come back to that. But the bigger piece around it is that [00:32:00] actually I’ve built communities since I was about four years. So I am a space holder. So if you choose to be someone you have to care, if you choose to build a community, one, you have to really care about the people.
[00:32:17] You also have to know and understand how much of you you can put into running the community. So there is a logistical piece around it because how you set up the committee. Do we meet once a month or once every week, for example, there’s a time commitment. That’s that actually goes into that. So the question I ask anyone, setting something like this up is how long can you care for and how frequent.
[00:32:43] Yes. Okay. What would it take of you? Because it’s really important, right? If you’re going to be the space holder and it might be you and four or five others that are like the core of that community, because that can definitely be the case, but there has to be one, a purpose and to an understanding [00:33:00] of the capacity.
[00:33:01] And what does that look like in terms of what’s actually on offer? Is it in-person meetings on a, on a monthly basis? Is it zoom meetings on a weekly basis? Three zoom meetings and then an in-person meeting that actively allow you to go, okay. And now we can look at what’s the content structure of that, that allows people to have a common conversation around either the interest or the essence that they want to be in.
[00:33:30] So with church group is based around the. Oh, the being ness of something, as well as of course the, the, uh, the, the potential of reading scriptures together and really exploring what that means in a really deep way. Uh, a marketing group might well come together to do hot seating for each other. The stimulated and excited and learn ideas for themselves, even as they tell somebody else what they might actually do and go and kind of grow their own businesses.
[00:33:58] But the chances are they’re coming [00:34:00] because they want to grow their businesses or because they don’t understand marketing. So the minute that you have a, an idea of the purpose, what is the purpose for which I am bringing people together in community and what are the places or spaces in which. Uh, and the parameters in which I’m saying you can come together in online, offline, how many, so you get to set it in the way that you get to set it.
[00:34:26] So that to me is what builds the foundations of community. But the biggest piece is, is you need to actually kind of establish, can I care about this for a very long time?
[00:34:37] Viv: Yes. So do you love it? Is it going to make you,
[00:34:42] Helena: and do you have the joy and here’s the big thing. If it isn’t making you smile, then that’s an indicator that something isn’t quite right. It might be, you’re not attracting the right people. It might be that you’ve grown and therefore you need to take it into a slightly different community that might be more involved, which might then give you the energy for the [00:35:00] wider community.
[00:35:00] For example. So, so to give you an example of that, um, we have a group on Facebook and it’s got, you know, sort of a free group on Facebook that everybody can come in, their speakers, authors and coaches. So it has a purpose and it has a named set of people. So usually a community you need to help people understand, do I belong in here?
[00:35:20] So naming it. And it does what it says on the tin way. If you name your community or group, what it is and who it’s for. So Alice is the connection hub for speakers, authors, and coaches. That’s pretty clear as if you were speaking with a coach, you come in to connect with either the people that support you in doing that or other speakers, authors, and coaches, so that you can collaborate, get gigs, get podcasts, you know, kind of interviews set up, et cetera.
[00:35:46] That’s our free group. You know, you’re not going to give free, free, free, unless you get the leads from it, unless you set it up in exactly the same way that we’ve said before, which is what is your purpose? Now? It might just be your purpose is to get together and have interesting conversations. [00:36:00] It doesn’t have to be monitored.
[00:36:01] So that’s one thing to know as well. Sometimes you might actually set up a community outside of your business, just because there’s an element of you that wants belonging connection in the next thing that you’re interested in, it could be knitting. It could be rocket science. It doesn’t matter. Right. But you can set up community.
[00:36:19] You can pretty much set up communities, but anything these days. Right. But in our specific instance, it wasn’t enough. Um, for us to just go high level information, because we give a lot of information and a lot of weak stuff. It’s really good. Fun to kind of be in there. And it got a little bit boring. I have to say.
[00:36:39] So we created a high level community. Hate community where we really get to dig in around the, how you actually do all of those pieces. And that’s where I come alive. That’s where Kelly really comes alive as well. But we understand that the people in the free group aren’t necessarily choosing to do that.
[00:36:58] So having a [00:37:00] variety of things that can happen as a result of being in the community is a way that you can start monetizing it and, or deepening the information that.
[00:37:10] Viv: Yeah, so true. Love it. I love it. And what a great community as well, but I mean, thank you. It really
[00:37:19] Helena: is. It’s it’s. That’s why I come back to.
[00:37:23] How much love are you putting in and how much do you care? Nine times out of 10. So long as you bring care, it doesn’t matter the weather, you know what you’re doing or not like you and your first couple of podcasts doesn’t matter. You have the care and the love for it. That’s enough.
[00:37:36] Viv: Absolutely. And I think this is the thing as well.
[00:37:39] So many people when they’re early doors in their business and money’s an issue and the reserves aren’t there, you know, they’ve not kind of got that next day to launch their business with. A lot of people will go from a point of, I’m just desperate for leads, you know, sell, sell, sell versus serve, serve, serve.
[00:37:57] So they don’t come from the place of low it’s [00:38:00] that place of scarcity really isn’t it? Yeah. When you start coming from the place of level, It changes
[00:38:07] Helena: drastically. It does. Here’s a really good question. What would be fun for me? Like if you’re sat in that space, if you’re just about to start up, if you don’t have a lot of resources or if you’re like two years in and you don’t have a lot of resources and you’re going, okay, great.
[00:38:20] How do I actually use my finite time, energy, resources, money and skills. That’s on your terms. So you go, what would be fun for you? And then you go and how would that provide time, energy, money, resources, and skills. That actually is a really great question to ask yourself
[00:38:39] Viv: really great question. Fantastic.
[00:38:42] Well, our time is, oh, I know we could keep chatting for hours. Um, so Halina how can people connect with you? Find you work with you? Tell us
[00:38:53] Helena: more, ah, the joy of having a name that is literally. A one-off name in the world is [00:39:00] fabulous. So pretty much on most kind of things. I’m a big Facebook person and I’m also a LinkedIn person at Halina Holbrick H E L E N a H O L R I C.
[00:39:14] That is pretty much how you’re going to find me Halena, helping you shine.com is also a great way to just email me and go, Hey, you sound like fun. Can we have a chat? Um, and tell me what you want to chat about, because that gives me a parameter back to the whole. Let’s always put it in context, cause that really helps another person.
[00:39:32] The easier you make it for someone to communicate with you, the easier it is for them to say a resounding yes, a maybe, or indeed a no. All of those are completely okay. But I tend to be a yes person when somebody new comes into my world. So email@example.com is probably your best way in. And if you want to come and check me out, just kind of either helping you shine or, uh, you know, do come into the connection hub.
[00:39:58] So if you aren’t on Facebook, [00:40:00] um, the connection hub, uh, in search the connection hub in your groups and your, you you’ll find that as well, but that’s the best way to find. Thank
[00:40:08] Viv: you so, so much for today and, uh, yeah, take care.
[00:40:13] Helena: You too. My lovely. So
[00:40:15] Viv: there you have it folks. I hope you’ve enjoyed this episode of marketing without social media today, and feel inspired to take action in your business, whatever that looks like for you and as always.
[00:40:28] Thank you. Thank you. Thank you for tuning into another episode of this podcast. And if you haven’t done so already, please do subscribe to the podcast. So you don’t miss an episode, speak to you soon.
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Creating communities with Helena Holrick
It’s not always a happy day when it comes to business, it can be tough, and it can be painful.
There are days that feel joyless within our businesses, which ultimately results in us not doing things well or consistently, which in turn affects our leads, sales, and profits.
For this episode, we are joined by the amazing Helena Holrick, a chief cheerleader who will make you shine! She is the co-founder of Speaker Insights and the Connection Hub. Listen as Helena shares how you can work in a way that makes you light up so that you shine and make your business grow and build super engaged communities.
Today, we will learn key things such as:
- How to envision your life of business into being
- Building habits
- How to keep “smiling” in your business
- Data and how it can help you lighten up
- Building connected communities on and off social media through “love”
Connect with Viv
Links mentioned in this episode
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Connect with me via email – firstname.lastname@example.org
Get connected with Helena:
Connect with Guest
Here’s a glance at this episode:
3:52 How to envision your life of business into being
10:44 Building habits
20:00 How to keep “smiling” in your business
24:09: Data and how it can help you lighten up
29:00 Building connected communities on and off social media through “love”
38:42 How to get connected and work with Helena
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