Note: at this time transcripts are automated and unedited, which means errors may occur. But we hope you find them helpful!

[00:00:00] Viv: Welcome back to another episode of Marketing Without Social Media. Now, before we dive in, I wanted to let you know that if you are a service based business, think coaches, consultants, therapists, who wants to get to $7,000 plus recurring months, yes, every month, but needs help with growing your audience, maybe with generating regular leads or landing paying clients, then I’d like to invite you to a free.

[00:00:26] 15 minute leads. Game plan call. Yes, just 15 minutes to work on your marketing plan. This is a super fast paced call, and in this call we are gonna take a look at your current situation to see what is and isn’t working for you right now in your business. We’re gonna figure out and identify what’s possible for you and your business in the next six months and beyond.

[00:00:48] We’re gonna uncover the number. That is restricting your growth and holding you back right now. And finally, we are gonna develop a three step action plan. [00:01:00] Yes, three step action plan that will get you results in your business asap. Now the session is, Free. It’s 15 minutes and all you have to do is head on over to viv guide.com/game plan.

[00:01:15] Yes, that’s viv guide.com/game Plan right now. Pick a day, pick a time that suits you and let’s chat. If you are not hitting your revenue goals and booking the number of clients that you want every single month, then I’m gonna give you this one really simple thing to do every single week religiously that will absolutely help you transform the action that you’re taking.

[00:01:42] To achieve your goals. So listen in.

[00:01:50] You’re listening to Marketing Without Social Media with me, Viv Guy, the podcast for people who want more clarity, connections, and cash in their business. [00:02:00] I’ll be sharing with you proven techniques from leading entrepreneurs and experts from across the globe to help you to market without social media.

[00:02:10] And to grow your business in a way that actually feels good to you.

[00:02:23] Well, hello and welcome to this super shorty episode that I just wanted to bring to you because so often I hear people saying, I’m just not hitting my goals. I’ve not brought in the revenue I want. I’ve not brought in the number of clients I want, and hello, I have been there and I have done that, and.

[00:02:41] This was something that was, uh, given to me by my coach at the time, Greg Faxon, and it was so transformational for me and my business and it’s something I’ve used since then and developed, um, and added a little bit to myself. So what is going on? Or why aren’t you hitting your [00:03:00] revenue goals? Okay. Why aren’t you getting the number of clients you want?

[00:03:03] Because you are focusing on things that probably are not like client generating revenue, generating activities, you know, all the kind of nice to do things, the things that feel nice and easy and maybe don’t feel as hard as getting clients. Okay. Which is shouldn’t. And that’s when I teach my clients how to do it in a totally simple way so you know exactly what to do, what action to take each day, each week, and each month so that you don’t have to think about it.

[00:03:33] You don’t have to think. This is a really hard task to do. Okay? So that’s, that’s what I help people with and that’s what I’m here to help you with today. Okay. A tiny little snippet of, of what I, um, teach and this is the. Tracking your numbers. Yes, tracking your key numbers and having them really visible in front of you, in front of your workspace is gonna transform the way you [00:04:00] work and the actions that you take because it’s there in, in black and white, in front of you, or purple and blue and orange like I have.

[00:04:07] Um, it’s there in. Okay. So as I said, we forget to focus on the important stuff within our businesses. We want websites. We wanna create new logos, We wanna spend loads of time in Canva creating really nice things. We wanna spend loads of time doing stuff that is just not generating clients, okay? Which means revenue.

[00:04:26] So it’s so easy to get to the end of the month having set yourself a target, a revenue goal, a new leads goal, and a client goal, and saying, Oh, I missed my target again. I brought no new leads in, no new clients, had no calls with anyone or no conversations, sir. Well, I’ll just try again next month and the same patterns keep happening, okay?

[00:04:52] Or maybe you have a little spurt and we wanna avoid this, okay? We do not want you getting to that. End of that week, end of that month, saying, Shit, I’ve [00:05:00] totally missed my target, because well, it sucks. You feel like shit. You feel like crap and hello, there’s no money in the bank again. So you’re back into that horrible cycle of feeling like scarcity mindset.

[00:05:12] You can’t actually live your life. You don’t feel like you’ve got the freedom to invest and do the things that you want to. So what are the numbers? I want you to track right now, whatever you’re on, I want you to grab a piece of paper. If you’ve got a whiteboard, if you wanna do it on a Google document or whatever that is, you know, electronically, that’s fine.

[00:05:31] But I want you to ensure that you print this out big, big print and stick it on your. So the thing that I want you to track every single week, every week, make this your last thing that you do every week. Or you might say, I’m gonna do it every day. Okay? But if you finish on a Thursday, if you finish on a Friday, this is your non-negotiable.

[00:05:52] It goes in as an alarm on your phone in your Google calendar, and it flashes up in neon lights and says, Do this. Okay? The three [00:06:00] things you’re gonna track, Oh, you’re gonna attract how many new email subscribers you. Got, Okay. Cause we know we need to be bringing in new leads, new email subscribers every single week and every single month in order to fill this funnel at the top and in so that we can get out the, the number of clients we need and the number of sales we need to get the revenue that we want.

[00:06:22] So that’s the first thing. The second thing I want you to do is I want you to think about what your process then is. Okay? Do you do sell by chat? Do you have game plan calls onto then a sales call? What is your process? Okay, so for me, I invite people to a game plan call. So I wanna know how many people are coming to a client accelerator call.

[00:06:42] Okay? I’m tracking that number cuz I. I need to have a certain number of game plan calls for those to then convert into an actual next step call in order to get the number of clients I need and the sales that I need in a month. So you need, we obviously want to know what these [00:07:00] numbers are, which we’re gonna get to in a minute.

[00:07:01] So I already need to write how many game plan calls you’ve had this week that you’ve got booked in. So at the end of the month, you can say, Right, I’ve had 20 game podcast calls, I want you to. Tracking the next row underneath that. So this is row one. We’re gonna have for the month, week one, week two, week three, week four, and then total.

[00:07:16] So week one, we’re gonna write in this week. How many new email subscribers have you got this week? Okay, so might be 50, might be 10, might be five, whatever that number is. Writing in the box. The next row down is gonna be how many sell. Conversations have I had how any game plan calls or if you go straight to like a sales call, a strategy call, discovery call, whatever you wanna call it, I want you to write that number in.

[00:07:40] Then I want you to write in at the end of that week, how many new clients you got. How many new clients did you secure? Okay? So I want you to put that in there. Now, you can expand on this if you want to so that you can start looking at your conversion rates. But I encourage you to do that in a tracking sheet.

[00:07:57] But you could say, Okay, of [00:08:00] the um, sales course that I had, I made an offer. Cause you’re not gonna offer everyone the opportunity to work with you. They’re not always gonna be a good fit. So you might say out. 10 calls, I made an offer to seven people. Okay. And then we can start working out what your conversion rate is.

[00:08:17] Okay. So how many of those then became clients? We can work that out. Okay. So if three became clients, we do, you know, three divided by seven, and we get the conversion rate percentage there. So we know then for future how many calls we need to have. That’s like an upgrade. The key things I want are email subscribers, new email subscribers, number of, uh, calls that you’ve had, game plan calls, sales calls, both if you do them both, and the number of clients you’ve got that week, and you’re gonna do this every single week.

[00:08:42] And then at the end of the month, you’re gonna do the total okay in those, each of those rows. Okay? So that is going to be in front of you. And the reason this is such a powerful exercise is because having that data there, you can be, you know, every, every morning I want you to look at it and go, Shit. Yep, [00:09:00] okay.

[00:09:00] I got no new email subscribers this week, or I got no new email subscribers last week, which means I need to double down my focus this week. So when you sit and do your weekly plan, you know the first thing you’re gonna do is look. That whiteboard, look at those figures in front of you and go, Right, what action do I need to take to start improving that so I don’t get to the end of a month going, Shit, okay, it didn’t work.

[00:09:24] The other thing I want you to have in big print in front of you, okay, and this is a static, this may be a static figure. This may change is I want you to think about how many clients do you need to have per. To meet your revenue goals. So that’s the first number. Okay. How many clients do you need to be onboarding a month?

[00:09:44] Is it five? Is it two? Is it 10? Is it 15? Whatever your number is, put that on the wall. Okay. How many strategy sessions? Sales calls, discovery sessions, whatever you call them, do you need to have in order to get that number of [00:10:00] clients? So this is where I was talking about when we start to track our data and our conversion stats.

[00:10:04] Okay? So of the number of sales calls you have, how many clients do you convert? So if you had 10 calls, You make 10 offers, you book five clients, your conversion rate is 50%. So if you say I need five clients a month, my conversion rate’s 50%, I know I need 10 people to get on to to be on a sales call with me.

[00:10:24] If you then do a qualifying kind of game plan call like I do, or a sell by chat qualifier or something before that call, how many of those do you need? So what is the conversion rate from those conversations of people going onto a full. A full sales call, discovery call again, whatever you like to call them.

[00:10:43] So again, we know that conversion rate. And you might say, Okay, my conversion rate and that is 50%, so I need 20 game plan calls in order to get my 10 strategy sessions. And I just want you to have that number up there because it means you always know how many strategy sessions have I got booked in, or sales calls?

[00:10:59] [00:11:00] How many game plan calls or sell by chat conversations have I got on? You know the go when you’re looking at your tracking. Versus your goals data. This is gonna be your goals data, and then how many leads does do I need in a, on a monthly basis? So how many leads, how many people am I bringing in? And how many of those are converting into having game plan calls, sales calls, whatever your process there is.

[00:11:22] And that’s the data you’re gonna know. And it will evolve as you get better at sales calls, as your messaging gets stronger. But it’s not gonna be as, it’s gonna be more static and less dynamic than the weekly tracking figures. Okay? This is just gonna be such a great focus activity for you. And it was transformational for me.

[00:11:41] It took me. From the creative avoidance, okay? It totally took me away from that, and I had to kind of face backs and go, Well, do you know what? If I’m not hitting my goals, then that’s on me because what action of have I taken to achieve those things? Now, if you are taking the action [00:12:00] and you’re not hitting those, then of course you know there are other things we can do, but I want you to be actually tracking it because so often what’s happening is we’re just avoiding it.

[00:12:08] We are avoiding it because we are not sure how to. We maybe don’t like it, so maybe you’re on social media and go, I fucking hate social media. I don’t wanna be on here and so I’m just not doing it. And therefore that was your is or your core strategy and it’s just not working for you. Okay. Maybe you don’t have a strategy, so you’re like, ah, oh shit.

[00:12:25] It’s just like, I’ve always relied on referrals and so I’ve no control over how to bring people in. So if those, if that data is kind of 0, 0, 0. I’m not sure what action to take. If that is you again, you know, we need to bring the control to you. You need to have more ownership and control of your lead gen, uh, and marketing strategies.

[00:12:45] Okay? So the key question is always, what action can I take today or this week? You know, if we’re reflecting on the previous week to make this happen, to achieve my goals for this week, what action can I take? And [00:13:00] that is gonna really help you focus so they have it. As I said a shorty episode. If you want my help with this, just get in touch and let me know.

[00:13:10] I have a link that you can access in the show notes here. If you just want a little bit more information about how I help clients. There’s a nine minute video that’s just walks you through kind of what that looks like to work with, uh, on my Accelerate program, what we cover, what I help people achieve.

[00:13:28] Okay. In the show notes, I’ve added a nine

[00:13:32] minute

[00:13:32] Viv: video link for you to find out exactly what I do with my clients and how I work on my Accelerate program. Okay, so this is my one to one group Mastermind hybrid that. Just helps people get like amazing results and deals with this, you know, issue of not having zero zero zeros on your whiteboard each week and that, you know, you can take the consistent action to actually bring in those clients [00:14:00] every single week and month.

[00:14:02] So if that’s what you’re interested in, head to the show that’s below and you can grab that video. So there you have it, folks. I hope you’ve enjoyed this episode of Marketing Without Social Media Today and feel inspired to take action in your business, whatever that looks like for you. And as always, thank you.

[00:14:23] Thank you. Thank you for tuning into another episode of this podcast, and if you haven’t done so already, please do subscribe to the podcast so you don’t miss an episode. Speak to you soon.