Note: at this time transcripts are automated and unedited, which means errors may occur. But we hope you find them helpful!
[00:00:00] Viv: Welcome back to another episode of Marketing Without Social Media. Now, before we dive in, I wanted to let you know that if you are a service-based business, think coaches, consultants, therapists, who wants to get to $7,000 plus recurring months, yes, every month, but needs help with growing your audience, maybe with generating regular leads or landing paying clients, then I’d like to invite you to a free.
[00:00:26] Viv: 15 minute leads. Game plan call. Yes, just 15 minutes to work on your marketing plan. This is a super fast pace call and in this call we are gonna take a look at your current situation to see what is and isn’t working for you right now in your business. We’re gonna figure out and identify what’s possible for you and your business in the next six months and beyond.
[00:00:48] Viv: We’re gonna uncover the number one. That is restricting your growth and holding you back right now. And finally, we are gonna develop a three step action plan. [00:01:00] Yes, three step action plan that will get you results in your business. A S A P. Now the session is, Free. It’s 15 minutes and all you have to do is head on over to viv guy.com/game plan.
[00:01:15] Viv: Yes, that’s viv guy.com/game Plan right now. Pick a day, pick a time that suits you and let’s chat. I feel like this episode is like the 50 Shades of Gray of marketing . Yes. We don’t want vanilla. We want the 50 Shades of gray version of marketing, and that’s what the Adventures in a marketing event that Nikki and Abby are here to talk about today is all about taking your marketing from being blah, boring and vanilla so you’re fed up with it to something much more exciting.
[00:01:48] Viv: So let’s dive into what adventures in marketing. All about
[00:01:58] Viv: you are listening to [00:02:00] marketing without social media with me, Viv Guy, the podcast for people who want more clarity, connections, and cash in their business. I’ll be sharing with you proven techniques from leading entrepreneurs and experts from across the. To help you to market without social media and to grow your business in a way that actually feels good to you.
[00:02:32] Viv: Well, hello and welcome to the show. Today I have my wonderful guest, not one, but two. I have Abby C and Nikki Hutchinson, both from Scotland, so I will make sure this is subtitled cuz you’ve not only got a Yorkshire last, you’ve got two Scotts women too. So if. From across the waters and internationally, you might be like, Hey, what are the all saying
[00:02:57] Viv: But once we get Gavin and get talking, so I’ll make sure we [00:03:00] have this transcribed for you, . Anyway, welcome to the show. Abby and Nikki, how are you both?
[00:03:06] Abi: Hi Viv. Thanks so much for having us. Very good, very
[00:03:10] Niki: happy to
[00:03:11] Viv: be here. Thank you, Viv. Pleasure. It’s really interesting. This, I’m not sure I’ve done a three-way podcast before.
[00:03:16] Viv: It’s always interesting. I feel like Q Q, Q, who’s next? . Okay, so, um, we’re here, we’re having this podcast session today because we are all, well, you two are organized and I’m just, you know, coming along and. You know, do my little 30 minute stint at the Adventures in Marketing event that’s been held in Edinburgh in early February this year.
[00:03:39] Viv: So 2023. Um, so we’re gonna be talking about that today. Let’s talk about what the event is first . Okay. And then talk to me about why you think it was needed. Oh, okay.
[00:03:49] Abi: So we have an event on the 9th of February and we have called it Adventures in Marketing, and it’s an all thing in all dancing [00:04:00] event where we have invited some really exciting.
[00:04:04] Abi: Speakers along to share their insight into their own kind of journey through their business, but also the way that they market their business. So each one of them has got a, a fresh and interesting perspective that people coming along on the day rolled. You know, get an awful lot outta personally, I felt it was needed because in Scotland, um, we don’t have these big, exciting, fun events.
[00:04:30] Abi: We do obviously have business and marketing events, but it’s not this kinda big community exciting, um, almost like. Going to see your favorite band sort of thing. And so we wanted something like that in Scotland cause we bloody deserve it. What about you Nicki ? Yes,
[00:04:46] Niki: we bloody well do . . I just think that a lot of people out there are bored of their own marketing and that really makes me sad.
[00:04:57] Niki: thank the violins. . [00:05:00] Marketing is amazing. I did my first work experience in an ad agency when I was 14 and absolutely fell in love with the strategic process, that side of things. Putting yourself in a customer’s shoes, trying to understand what they think, what they feel, what motivates them, how to put those messages out there.
[00:05:16] Niki: I know I’m absolutely preaching to the choir, and I’m sure lots of your listeners believe. Stuff as well. But a lot of that is missing from marketing today, I think. And people often feel that they’re on this hamster wheel, and the number one fear is, oh, how am I gonna keep up with the requirements of social media that I’m always on there, I’m always coming up with new things.
[00:05:41] Niki: I’m always trying to. get as many likes and as much approval and uh, you know, all the stuff that comes with social media. Now I am on social media. Mm-hmm. , I actually really enjoy it. Some of it I don’t like Twitter, which I don’t bother with . Um, but a lot of the time I do. But what I think is missing for people just now, [00:06:00] Is the freedom.
[00:06:01] Niki: The freedom to be creative, the freedom to do that kind of deep thinking about marketing. And really that’s where the enjoyment comes from if you give yourself the chance to do that. So that’s what we’re
[00:06:11] Viv: trying to do at the event. I love it. I love it. So what kind of, what made you decide to do an in-person event versus online?
[00:06:19] Viv: Because there’s loads of online summits and you know, events and networking and all that, and this. Sort of puts it all together. So, yeah. Nikki, what, what was it that made you kind of go, let’s do it in person? To
[00:06:31] Niki: be honest, to be honest, we didn’t even think about doing it online, did we? Abby? No,
[00:06:36] Abi: I did not.
[00:06:37] Viv: Oh, did not. Because
[00:06:41] Niki: we have both been to events. Um, I’ve hosted some networking events and things like that on a smaller scale in the past, um, there’s nothing beats that personal connection. Mm-hmm. I think if you look back at the people that you’ve met over your, over the lifetime of your business, the ones that stick out are the ones who you’ve met in person, aren’t [00:07:00] they?
[00:07:00] Viv: A hundred percent. That’s why I don’t use social media. I’d like to actually connect with people on a, a different level and face to face and, you know, have a conversation. Yeah, for sure. I think it’s so different. Yeah. So one of the other things I wanted to ask you was like, what, was there any doubt about whether you could actually like make this happen?
[00:07:20] Viv: Because I think the timeframe was quite short really, wasn’t it? I think it, was it the October time you guys kind of went. Do this thing and it’s early February and we have Christmas break in there, obviously where not a lot happens. So did, was there ever a time that you thought, oh my God, there’s bit enough more than we can chew here, like
[00:07:35] Abi: Um, honestly, no. We just, I think we sat down and we agenda and, um, chose our speakers and you know, obviously that was our kinda main focal point to get started on and send the emails out, everyone. Spoke to, or everyone that we asked said yes. And so it was a massive yes right from the beginning. So we’ve [00:08:00] just kinda kept up that momentum, that e, everything has been a yes and fair.
[00:08:04] Abi: We’ve come up against any sticking points or any central, you know, bumps in the roads. We’ve actually between the two of us. Cause we’ve got, we’re, we’re very similar, but we’ve got different skill sets. Obviously we’ve been able to just divide in. So at no point this is a bad idea. Um, we didn’t havev.
[00:08:27] Viv: Okay.
[00:08:28] Viv: Alright, so how did you choose the people? You said you got all these yeses. How did you choose who you were gonna have to speak at this event? Like what were your criteria when you were kind of doing your list of who do we want to speak at this event? Number one criteria.
[00:08:42] Niki: Do we like them? Mm, not even joking.
[00:08:44] Niki: Are they nice people who we want to hang out with and we want to get to know even better? And we want to encourage other people to get to know. That was the number one criteria. Number two, do we think that they’re gonna be. Speakers. So the vast, vast majority of speakers we [00:09:00] have heard speak in person, or we’ve seen them deliver really great sessions.
[00:09:05] Niki: And did we have any other criteria? Abby .
[00:09:09] Abi: I mean, to be honest, I just, you know, who would I be excited to see on a agenda? Because, you know, I talked earlier about it being almost like, you know, having your favorite band come into play, you know, at a little mini festival we’re, I mean, I think all three of us are probably.
[00:09:25] Abi: Kinds when it comes to marketing and, and growing our business our way. Yeah. And so, um, you know, I wanted to build this kinda dream, this dream day. So I, people that I really wanted to see, and I’m being honest, Paul, who. I actually wanted to be friends with, like, who could I become more better pals with
[00:09:47] Abi: Because it’s important to have great pals along the way. Right? A
[00:09:50] Viv: absolutely. And
[00:09:52] Niki: also topics, we wanted to steer away from the usual topics, so we were not gonna have someone. [00:10:00] Installing the virtues of TikTok versus Instagram reels, for example, because you can find content like that in your inbox. ? Yes, probably.
[00:10:10] Niki: Or online where Whenever you want and wherever you want. We wanted things that went. A little bit deeper and things that we think are gonna be really important
[00:10:18] Viv: in 2023. So are you hoping, like what are you hoping people come away with other than obviously that they feel more excited about their marketing, you know, in terms of the content they’re creating?
[00:10:28] Viv: Are you kind of hoping to give people like open people’s eyes? Because sometimes people don’t know what’s possible or they might have heard it, you know, like I said, uh, to you when, when we were recording, uh, the other week. The question I get asked so often is, is it really possible, you know, what you do?
[00:10:42] Viv: Uh, so yeah. Is it, is it that you’re hoping to kind of open people’s eyes to other ways of doing things that maybe they, they aren’t aware of? Like, what is the big thing that you want everyone to go away with at the end of the day? Other than like great friends, you know, and obviously a new found love of Edinburgh.
[00:10:58] Niki: Yeah, we want people [00:11:00] to leave exactly that. Viv, having heard from voices who they maybe haven’t heard from before, having gone deeper on topics like you say, where they’ve maybe scratched the surface. So for example, we’ve got Kitty Newman talking about s e o and the role that AI might have to play in that in 2023.
[00:11:18] Niki: Now, lots of people have probably, well probably everybody listening to this podcast has heard of seo. Some people might be SEO experts. AI is bringing a new slant to that for this year. Yeah. So we wanted to give people the opportunity to think about topics and really go a little bit deeper, or like you say, have their eyes opened.
[00:11:38] Niki: So for me, for one, I’m really intrigued to hear more from you because I want to know what it could be like. This onerous land with no
[00:11:47] Abi: social media. .
[00:11:50] Viv: I love that. I know I’m gonna have to, I was looking at it, I was like, 30 minutes. I’m gonna have to talk even faster than usual. It’s gonna be like, we’re gonna need like a recording and then people can play it back at [00:12:00] half speed afterwards.
[00:12:03] Viv: Um, so Abby, your kind of specialist isn’t it, is around like launching and bringing, I think you, you, you know, if I read about your stuff, it said like real life vibes to sort of launches and things. So do, have you kind of, what’s your role been in getting this off the ground? How’s it been around kind of like the launch type stuff.
[00:12:21] Viv: This event. Yeah.
[00:12:22] Abi: So I, um, as I said, we’ve divided and conquered and, you know, we’ve sort of stuck to the things that we know are, are our skillset. Um, I, I guess I’ve just, um, been a kid of a support in a lot of ways because Nikki’s got the bigger audience. She’s got more experience in, in marketing and holding these kinda.
[00:12:42] Abi: But certainly I’ve done a lot of the copywriting and a lot of the, um, outreach to the speakers and, you know, that kinda thing. So yeah, we’ve played to our skillset and to what we, what we have available in terms of time and audience and, um, ability. Brilliant.
[00:12:59] Viv: What [00:13:00] would you say to people out there who maybe have a small audience themselves, but thinking, I’d love to do something in real.
[00:13:08] Viv: Life with people because we’ve been so online for so long. So what would you say to someone who’s thinking, I’m, I’m pretty new to my business, you know, but I really like the idea of, of doing this,
[00:13:18] Abi: of ho hosting an event. Yeah. And
[00:13:20] Viv: yeah. And in real life thing. Something similar, like, yeah. What are your thoughts?
[00:13:24] Viv: What’s your advice? The thing that floats
[00:13:26] Abi: to mind is to find some people to do it with because it minimizes the risk or reduces the risk of it not working or, you know, any kinda cost outlays or anything like that. But also, um, it just makes it fun. Personally, I think that if I was doing this Adventures and marketing event on my own, it would be fraught with, um, you know, worry and anxiety and overwhelmed.
[00:13:54] Abi: Whereas, you know, as we talked about at the beginning, there’s been no hint of this doing anything other than being [00:14:00] amazing. And I think that that’s because we make a really great team. So I think the first thing to do is find people to do it with so that it, it’s a party rather than a, you know, like a massive undertaking.
[00:14:11] Niki: Yeah. In fact we are a bit worried, aren’t we, Abby? Cause it all seems to be going a bit too smooth. ,
[00:14:17] Viv: I love that one. You’re kinda like that. What have we missed? What if we different book of room?
[00:14:24] Abi: Does the hotel exist? You haven’t just dreamt it.
[00:14:28] Niki: It’s funny you say that. I went through a tour the other day with the videographer and one of the team from the hotel came over and said, oh, sorry, I’m so sorry.
[00:14:37] Niki: There was a changeover in staff, so that’s why there was a. You know, slow communication. I was like, that’s all fine, as long as we’re in for the 9th of February, please tell me. She’s
[00:14:47] Abi: like, oh yeah, yeah, yeah. That’s good. OK . You get that quiet Nick. Yeah, I didn’t share that. The time .
[00:14:54] Viv: I love that. So it’s a bit like we’ve talked on the PO on the podcast here about bundles and [00:15:00] summits and all these kind of things.
[00:15:01] Viv: It’s a kinda a bit like doing all of those things, like working together, getting a group of people you really like together, who’ve got similar values and philosophies and approach. and, but doing it in a party style, like getting them all together in a room, making sure you want to go out and have a drink with them and on go on ghost walks or whatever we’re doing in Edin Brew, you know, and uh, go for a baby in the pool afterwards.
[00:15:21] Viv: And I think that’s a, a really great criteria to have, isn’t it? Like do you wanna be mates with these people? And I remember one of my coaches. A couple years ago, Greg Faxon, one of his criteria, he’s got three criteria. So if you, he thinks you’re a fit, um, he has to say like, he’d wanna go for a drink. I mean, it’s in a different country, but otherwise he’d wanna go for a drink with you on a Sunday afternoon or Saturday night or whatever.
[00:15:39] Viv: And if you don’t fit that criteria, you, you’re not in within because it’s a long, it’s a long relationship, you know? And the beauty of. Like things like this, isn’t it, for the people that are attending as well as the speakers is there’s so many opportunities for collaboration in there that can build out, you know, so for every person in attendance, you know, there, there’s so many opportunities to meet other people to connect with, to see what [00:16:00] opportunities come out of that.
[00:16:00] Viv: Yes. You know, for your own marketing and lead generation and and projects and everything. And I think that’s the beautiful, exciting thing about stuff like this.
[00:16:09] Abi: Yeah, definitely I am. A lot of the people that are speaking are people that I met last year at events, sitting beside them at the table, you know, sharing an experience, laughing about the lunch, whatever.
[00:16:21] Abi: Its, there’s no way that I could,
[00:16:27] Abi: so they would be speaking. An event that I’m co-hosting, you know, that’s mind blowing. . Yeah, it’s
[00:16:34] Niki: fantastic. And it’s the same thing for me. I went to Atomic Con, so Andrew and Pete, mm-hmm. are obviously involved in this event as well. And I went to Atomic Con the first time they ran it, which was 2019. And May King, who’s another one of our speakers, she was, she calls herself the FOMO creator.
[00:16:51] Niki: She was creating FOMO there at that event. I was very impressed, amazed by how fast she could tweet. I know that won’t , [00:17:00] but. Met them and then here we are, however many years, four years later, uh, and they’re all involved in this event. Makings a client of mine. Now, Andrew and Pete have been clients of mine.
[00:17:13] Niki: You know, it’s just amazing the things that happen in business that you could, like you say, Abby, you could never predict.
[00:17:18] Viv: It’s fantastic. So, Nicky, talk us a bit more about, let’s talk a bit more about your businesses. So obviously we’ve talked about the event. Let’s talk about what you do individually, sort of day to day.
[00:17:27] Viv: Who, who you help, what you help them with. The marketing obviously, but like, you know, it’s a bit broad. Just say like, I help with marketing. So talk to us a bit more. Nicki, you go first.
[00:17:35] Niki: Okay, so my background is that I was a brand strategist in advertising agencies for many years, and I’ve got two sides to my business now.
[00:17:43] Niki: One is agency, which I run with my husband, and we do lots of standalone brand strategy projects and some social media as well. Some email marketing, all organic marketing. I don’t get involved in paid. At all. Um, we do have [00:18:00] partners who we can work with or people we can recommend. It’s just not my bag. So organic marketing is absolutely what I love because I’ve grown two, six figure businesses using only organic marketing.
[00:18:10] Niki: So it absolutely can be done. And then the other side of the business is the training side. So I work with entrepreneurial women like making, like Abby, who are looking to grow their business mainly online and mainly service-based business owners. And I run business accelerators
[00:18:26] Viv: and online programs.
[00:18:27] Viv: Awesome. Love it. And how long have you been doing this business, your own business? Yeah, so I’ve been
[00:18:32] Niki: in business. I’ve been an entrepreneur, let’s say since 2012, started my first business, which was a kids hiphop dance company. That’s the story
[00:18:39] Viv: for another day. Oh wow. and
[00:18:41] Niki: this business I started in 2017.
[00:18:44] Viv: Nice. Love it. I can’t wait to hear about the hiphop dance company. One , and we all started somewhere else. It’s so interesting, and Abby told me about your business, obviously. You launched, you’d like launching, don’t you?
[00:18:55] Abi: Yeah, well, I don’t exactly like launching. I like helping other [00:19:00] people to launch myself outta it, most time by
[00:19:12] Abi: for clients back in it around my other jobs, and being a dj. Which is a story for another time and, um, loved it so much. Loved content marketing and, um, started freelancing, um, for a year or so before, um, the pandemic where um, everyone was screaming for some help into the online space because clearly, Online was where it was at.
[00:19:40] Abi: So I was in a perfect position to help people and get into the online world. To get into online business. I had all the skills that I needed to do it and was at
[00:19:57] Abi: around about February 20. And since [00:20:00] then I, um, On over a hundred launches now. Wow. Um, helping people either with their launch messaging or their launch plan, um, or their launch content, and I talk about offering best level support, the launches that involved
[00:20:22] Abi: that in that you. What I aim to do is help, um, coaches and bighearted consultants actually get through the launch process in one piece, feeling like they’ve added real value into this massive project that they’ve on. So they’ve actually delivering promising in the first place. So I call it, you know, let’s make your launch a happy place.
[00:20:47] Abi: Cause you know, all the bro marketing out there. We all know what is expected in a launch or what can be involved in a launch. And I don’t believe it has to be that way. Certainly not if you’re new to [00:21:00] launching. So yeah, I’m all about the most successful launch is the one that you actually see through to the end.
[00:21:05] Viv: Yeah, cuz they’re so exhausting, aren’t they launch or they can be so, Exhausting. And I know a lot of people get really, you know, pissed off with the like, spam Anderson, like launch emails where you’ve got like five, you know, you, you go off for like a weekend and you come back and you’ve got 27,000 emails from one person, you know, you’re like, they’ve been launching there.
[00:21:24] Viv: Then would they
[00:21:26] Niki: and then you never hear from them for six months again,
[00:21:30] Viv: the what? Yeah. So, um, totally get it. And I think there’s a lot of people have that trepidation about launching cuz they don’t wanna be that. And it’s finding that happy, happy medium, isn’t it? Like you say, where you survive it, you don’t like piss off your entire email list or you don’t, you know, even if you’re not pissing them off, you just feel good about the way you’re launching.
[00:21:48] Viv: I think that’s similar, that’s really needed as well. Cuz there’s, you know, there’s very much, as you say, like the. Prescriptive formula of, you know, and it’s all sold on B like multi six or multi seven single launches, isn’t it? [00:22:00] Like, you know, which is wonderful if that’s where you wanna be, but actually do you wanna do it in such a way that leaves you kind of feeling like you have compromised your own sort of marketing values and ethics in the process?
[00:22:10] Viv: And, and, and that’s the happy medium. And I think, you know, this is why when you reached out about, about the event, um, I was like that, oh, this sounds amazing, because it didn’t feel like it was all of those. Prescriptive, like bro marketing
[00:22:22] Abi: kind of. Oh God, I know I a bit an embarrassing fan when I met you.
[00:22:26] Abi: Wasn’t .
[00:22:28] Viv: I loved it. I was like, course I’m gonna say yes you.
[00:22:40] Viv: Fan girl. Everyone I asked to get on my podcast, come on my podcast and stuff. Cause you know what? Like, why are we reaching out to people if we don’t really like what they do? You know what? There’s enough enough, like people trying to underplay stuff. In this day and age, I was talking about this to someone when I was on our podcast.
[00:22:55] Viv: I was like, we we’re kinda afraid to just. Say what we really think, aren’t we? I dunno for fear of feeling [00:23:00] like, like a tit or whatever it might be, or, I, I, I messaged Leone Dawson last year and I was like, proper fan girl gushing at her. And honestly, I think when she came on the podcast I was like, oh my god,
[00:23:09] Niki: Leon
[00:23:11] Niki: I had Leone, so I used to run a different podcast and I interviewed Leone on my podcast and I forgot
[00:23:17] Abi: to press
[00:23:17] Niki: record
[00:23:18] Viv: at the store. That’s hilarious. So we had to start all over again. Oh, she’s so funny. I met her when I went to the Australia in the summer. We went for coffee. Oh, awesome. Wow. Herbal teas and whatever else.
[00:23:32] Viv: And caught. It was amazing touch to go meet someone in person across the globe. I was like, like that’s brilliant. Yeah. But I think it’s good, you know, and I think as I. We’re so afraid, and this is I thing some of the problems with marketing Nicki, and why you, you know, you were saying people are like a bit bored with their own stuff because people are really afraid to say what they think and to know what.
[00:23:53] Viv: If you’ve got a fucking van girl crush on someone, tell ’em, be like, upstairs, they got a crush on like you, because I really love what you do [00:24:00] and it’s really great and, and, and you know, isn’t it nice to make someone smile and feel. We seem afraid to do that. Um, you know, and, and this is where I had a lot of issue with, with like organic social media and things and, and like all the posts that there’s so much vanilla out there.
[00:24:14] Viv: Oh God. Yeah. That we are so afraid though to actually stand out. For fear of, you know, judgment and like, you know, being horrible trolled, you know, in your comments and stuff. And, and I think there’s such a fear that everyone just keeps it vanilla. So we are bored of marketing, you know, because of that. And it takes a lot to kind of go, no, I don’t wanna do that, or I don’t like that.
[00:24:37] Viv: And, you know, and I think this is where I’m just like that, say what you think, say how you feel. Um, and actually it’s the world to be a better place for it. .
[00:24:44] Niki: Yeah. We need to start playing it Cool. Or trying to be cool, don’t we? . But I do think that it is scary because, or sometimes you just get swept along, don’t you?
[00:24:54] Niki: Totally. I think it’s very, very easy to get swept along and look at things that other people are doing and think, oh, that’s [00:25:00] quite cool. I wonder if I could do that. Mm-hmm. . And then before you know it, you’re just replicating. Yeah. Like ideas or you know, look and feel or whatever. That, that’s been done a million times over and that’s why I think it’s so, I.
[00:25:11] Niki: take a step back and just think, what do I actually stand for? Mm-hmm. , what do I actually have to offer here that’s different from other people? And that is the type of content that really gets the most engagement. Yes. I did a post I, cause I had that thinking time. Cause I was off social media over Christmas.
[00:25:29] Niki: I was thinking, God, there’s an awful lot of people on social media at the moment claiming to be. . Hmm. And I just don’t think they are strategists. And I went on a bit of a scroll and I was like, yep, I’m really not convinced here. So I thought, how can I reassure people that I actually am a strategist ? Yeah.
[00:25:47] Niki: When I’m going up against the noise of all these people who are also claiming to be strategists. And I just spent a bit of time thinking, and this is where I think it’s. , it’s a benefit coming from a brand strategy background because you are taught to distill things down into a brief. So I was trying to kind of [00:26:00] write my own brief for a piece of content and play around with this in my head, and I thought, hang on.
[00:26:03] Niki: I have had the word strategy in my job title for 20 years, for more than 20 years. That now that’s an interesting fact for people to think about. Yeah. So I, I made a carousel and just said, right. I listed all of the jobs and my. In, in strategy and blah, blah, blah over the last 20 years. Said, you know, this is, you could book a strategy session with anybody you want, but this is why you might wanna book it with me.
[00:26:25] Niki: Mm-hmm. and that got a really great response and that was scary. I was, I was checking afterwards to think, oh, do people think I’m ANRs asshole? Because I’ve put that stake in the ground, but I got a really great response. And that’s the thing you just, I think the
[00:26:38] Viv: more often you do it, you take, the more confident you get as well, don’t you?
[00:26:42] Viv: Yeah, for sure. For sure. But
[00:26:44] Abi: also thought you missed that bit there, Nikki, is that you also tapped into your client are worrying about. From, you know, we all sit here with our areas of expertise and I don’t think the three of us do [00:27:00] this, but I think for some people, some marketing, um, kinda experts forget what the real experiences like for the people who need their help.
[00:27:09] Abi: And there are so many different types of marketing experts out there with their own niches and their own strategies and their own, um, kinda, um, modalities. Not the right word. Doesn’t matter. But anyway, as a person trying to grow a business, you really struggle to know what the next step actually is. And if you don’t have a huge amount of money to invest in marketing support, you want the money that you do have to invest.
[00:27:38] Abi: To be the best possible and so you did. Was shine a light on how many people are choosing their own areas?
[00:27:55] Abi: Is struggling to think about where to put that money is gonna be reassured that [00:28:00] the spend with you is gonna be so much more kinda practical and valuable than the spend with someone who’s just trying the word strategy out for the next three months until they something else that they bounce into. And I think, you know, it’s really easy to forget how confusing the world is out there for.
[00:28:17] Abi: The average business owner who just wants to get on. Yeah,
[00:28:20] Niki: I think that’s a great point, and thank you for raising that because what that has reminded me of is that’s an insight, right? That’s an insight that’s been brought out via that piece of content. Yes. And that’s what’s missing from a lot of content right now, I think, is that insight because people feel as if they don’t have time to invest in coming up with insights and digging that little bit deeper, and they’ve just gotta keep up the.
[00:28:43] Viv: And this is what I love about being off social media. You have the time. I always talk about the quality over the quantity. That actually is the stuff that people wanna see. And like you said, Nikki, it really got like a lot more engagement and stuff. And, and that’s because it’s different. It’s, [00:29:00] it’s. It kind of stops people in the tracks.
[00:29:02] Viv: Well, this is, this is different. It’s not what I’m used to. And it’s, it’s refreshing. It’s, it’s thought provoking and that’s what I think we need more of in, in marketing for sure. And as you say, people are just on that hams wheel of content creation. And I sometimes wonder how much thought goes into the post sometimes, cuz we are just like that.
[00:29:20] Viv: Just get it out. Get it out. Get
[00:29:22] Niki: it out. , interestingly, I had a call with somebody this morning, a potential client for the agency side of the business, and they hate producing content so much that they’ve been using AI to churn it
[00:29:34] Viv: out. Oh my God. .
[00:29:36] Niki: Oh geez. That is everything that’s wrong with marketing.
[00:29:40] Viv: It is really, I love that though.
[00:29:42] Viv: Like I love it, but it’s so. Such good content to write, isn’t it? ? They have to. Oh my God. And how was the content? Was it getting any engagement , strangely
[00:29:51] Niki: enough?
[00:29:52] Abi: No. .
[00:29:52] Viv: Oh, I would never have guessed. Never have guessed. I love it. Okay. Right. So let’s just share with everyone where can [00:30:00] they find out about adventuring marketing?
[00:30:02] Viv: How can they book ticket? Uh, because it’s not free, guys, you know? Small is a really small ticket charge on this. Like honestly, it’s a freaking bargain. And this is from a Yorkshire las who does not like to park any money. As my husband Hoby says, I can spend a pound three times, you know? Um, so it is, I, you know, it’s an absolute bargain for an in-person one day.
[00:30:22] Viv: Then, you know, an just the opportunities that are there. So talk to us guys about where we can find out how much it costs on all of.
[00:30:29] Niki: We have a website, which is Adventures in marketing.uk, and everything that you need is on there. There. All of the speakers are listed on there. The available tickets are on there.
[00:30:40] Niki: There are different tiers of tickets, so head over there as soon as you can before the price goes up to the next tier, and next week we will also be publishing the actual schedule, so the timings themselves and who’s on when and all that
[00:30:53] Viv: jazz. That’s great. Uh, I am on early I think guys. So, uh, you get your morning coffee and then you get a dose of [00:31:00] Viv not long after that.
[00:31:02] Viv: Um, awesome. Thank you so much for coming on and talking about this. It’s been really good to have a good old gab about all, all things marketing and what’s wrong with the world of marketing, and I cannot wait to hang out with you both in and all the other speakers too. So thanks so much for coming on today.
[00:31:17] Abi: Oh, thanks Bev. Can’t wait to see you. Month. It’s gonna be
[00:31:20] Niki: epic. Yeah. Thanks so much for having us. And we were chatting before we went live about how Abby and I had bumped elbows at an event before lockdown. But we will be hugging, I hope. Oh yeah.
[00:31:30] Viv: We must do that when we have our, um, guest welcome like, uh, zoom thing because I am a hugger and I used to work with some people who were like, I’m not a hugger, and, and I automatically go for a ho.
[00:31:40] Viv: And then some people are like, oh, so I must find out if everyone’s like, just raise your hand if you’re not a hoer. That group and then I’ll, I’ll try and take it into consideration. ,
[00:31:50] Abi: the worst thing is when you’re a hugger and you meet an ear kepper. Oh, that was awkward. Awkward. .
[00:31:58] Viv: I [00:32:00] in, in lockdown when we were kind of in, you know, we were allowed to see people, but it was all really like face masks and stuff.
[00:32:07] Viv: Remember meeting some clients like individually and um, cuz we’d always been. You know and all that jazz. And we were something like, it was really awkward. It was so we didn’t though we knew each other. It was awkward. Cause you’re kinda like that with your mask on and your sanitizer. Hello . It was just so weird.
[00:32:26] Viv: So yeah. I’ll be glad to be back to the hook. Hugging Hannah, kissing. We need that music, don’t we? ?
[00:32:33] Abi: Love Shaq. . There’s
[00:32:36] Niki: the dj. There you go.
[00:32:37] Viv: There you go. . Awesome. Thank you so much ladies, and I’ll catch it with you soon. So there you have it, folks. I hope you’ve enjoyed this episode of Marketing Without Social Media today and feel inspired to take action in your business, whatever that looks like for you.
[00:32:55] Viv: And as always, thank you. Thank you. Thank you for tuning into [00:33:00] another episode of this podcast, and if you haven’t done so already, please do subscribe to the podcast so you don’t miss an episode. Speak to you soon.
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Let's get out of the boring Marketing!
Adventures in Marketing with Niki and Abi
It’s 2023! I know you are tired of the blah, boring, vanilla-like marketing.
As we go ahead with the new year, let’s have fun, exciting, and fresh marketing ideas unlike before. Today we have Niki Hutchison and Abi Sea of Adventures of Marketing as our podcast guests!
Niki is a business development strategist with over 20 years of experience in the industry. She has successfully grown her two businesses (not just one but two!) into six figures businesses.
Abi is the “Queen of Sunken Launch” and helps entrepreneurs with launches, helping them ease the launching stress and getting their new offers launched moving their business growth to a new and exciting phase.
We all want the 50 Shades of gray version of marketing, and that’s what the Adventures in a marketing event that Nikki and Abby are here to talk about today. It’s all about taking your marketing from being blah, boring and vanilla so you’re fed up with it to something much more exciting.
In Today’s episode you will learn:
- Niki and Abi’s upcoming event, Adventures in Marketing
- What’s wrong in Marketing Today
- Why Marketing is getting boring
- Niki and Abi’s Marketing inputs
- And a whole lot more!
Connect with Viv
If ‘getting fully booked with 1-1 clients’ is one of your annual goals THIS YEAR and you’re not moving forward on this, that’s your cue to book a call.
Connect with me via email – firstname.lastname@example.org
Here’s a glance at this episode:
00:00 – Intro
03:49 – Niki and Abi’s Event, “Adventures in Marketing”
05:16 What’s Missing From The Marketing Today
07:20 – The process creating “Adventures in Marketing”
08:28 Choosing the right speakers
10:42 – What people can take away from Adventures in Marketing
12:03 Abi’s Specialty and advice
14:54 Criteria’s for connections
17:18 Niki’s business
18:44 Abi’s business
24:45 Why Marketing is getting boring for us
25:11 Finding your unique offer
30:02 Learn more about adventure in Marketing
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