Note: at this time transcripts are automated and unedited, which means errors may occur. But we hope you find them helpful!

[00:00:00] Viv: Do you want consistent revenue in your business every single month? If your answer is yes, and you are ready to hop off the inconsistency rollercoaster and become fully booked with one-to-one high ticket clients, I’m talking like a thousand pounds or dollars plus. And you even want to get to the point of having a wait list, but you don’t wanna do it working crazy hours.

[00:00:24] Viv: If you are saying, yes, yes, yes babe, this is what I want. Then my client accelerator framework gives you the exact structure I use myself and that I use with my clients to get them to be fully booked with one-to-one high-ticket clients in under 12 months, and not just get fully booked, but stay fully booked because that’s what we want.

[00:00:46] Viv: In order to have consistent revenue. If you are ready to take action and get fully booked, get consistent revenue, download the framework now. You can get your hands on it at viv [00:01:00] That’s Viv guy, v I V G U Y. Dot com slash clients. I’m all about efficiency, and AI could be that game changer for you as well within your business.

[00:01:15] Viv: Now I’m pretty new to using AI, and so I wanted to bring in my great biz body kidding human to talk all about AI and all the things that we need to think about when using ai. Beyond it just being a way to be more efficient and to help us with content creation. So in this episode, we are gonna be diving into what we need to be thinking about with AI and the, the pros and cons that it can bring for us within our business and helping with lead generation and our marketing activities.

[00:01:49] Viv: So let’s dive in.

[00:01:55] Viv: You’re listening to Mark. Do without social media with me, Viv Guy, [00:02:00] the podcast for people who want more clarity, connections, and cash in their business. I’ll be sharing with you proven techniques from leading entrepreneurs and experts from across the globe to help you to market without social media. And to grow your business in a way that actually feels good to you.

[00:02:28] Viv: Hello. Hello and welcome to the show, kitty. How are you?

[00:02:33] Kitty: Wow. What a fun, energetic opening. I’m very good. Thank you, Viv. How are

[00:02:39] Viv: you? I’m really, really well, I should say before we dive in, that kitty and I should be worse enemies because our businesses aren’t like polar opposites. Kitty. Just tell us briefly what your business is.

[00:02:52] Kitty: Why don’t, why should you wanna pretend that we’re not enemies? Viv? We’re portal enemies. I run a social media [00:03:00] marketing agency.

[00:03:02] Viv: SP

[00:03:04] Kitty: trapeze media. Um, we are, I said up seven years ago. I’ve worked in digital for the last 15 years. Um, business is built around social because I found it was the place that most people wanted help, which is also why Viv, I think you were inspired to do.

[00:03:23] Kitty: It’s cuz like, The other side of that is sometimes social media is tough. It’s a tough space to be in and everyone could do with a little bit of help or jacking it in all together at Ella.

[00:03:35] Viv: Viv. Yeah. And it can be expensive as well, like, you know, to actually invest, can’t it? In like outsourcing, you know?

[00:03:42] Viv: So if you don’t, if you’re exhausted by it, and I hear so many people, like, I’m just so tired by social media. You know, you’ve gotta have the money. And there’s people, you know, a lot of people I work with are not at that point to actually outsource and invest, you know, in that support. So it’s a bit of a catch 22.

[00:03:56] Viv: So, yes, absolutely. And actually, yes, we met, [00:04:00] oh, in Edinburgh, didn’t we? We had a really good, like nat dinner. I say Nat went on like full life stories and like, Revealing our deepest, darkest, like worries and fears about relationships and everything. It was brilliant. Um, so yes, we are not mortal enemies. Um, but what I wanted to get Kitty on, uh, today to talk about is obviously, as we said in the intro, AI.

[00:04:25] Viv: Because this is something, you know, for someone like me who’s a little old school with things, and someone even said to me the other day, you’re quite old school with the way you do things. And I guess it is old school, seen as old school. Cuz the way I, I do business and things run business without social media.

[00:04:40] Viv: It seems like people, like you’ve regressed. Um, AI is something I have not dabbled with yet. I do have chat G P T on my computer now. That was as far as I went and actually my VA has started using it, but we haven’t fully gone ai. But I’m really interested because for me, I’ve always wanted to build a [00:05:00] business that’s really efficient.

[00:05:01] Viv: I talk about this, kitty, you heard me speaking in Edinburg. It’s all about like maximum return on investment, being efficient with time, da da da da da. And I just see AI being something that can really help with that. And I heard, um, Jeff from Product Launch Formula, um, talking about how they’ve now changed a lot of their training to include talking about ai.

[00:05:23] Viv: And using it as part of their like launch email, like creating their launch content and everything like that. So really interested to kind of talk more about AI and how people can use it, because I know when you’re early on in business as well as further on in business, we all have that same thing of like, time is such a precious commodity.

[00:05:43] Viv: So let’s talk about ai. How it can help us, the things we maybe need to worry about, um, I’ll be c cautious about. Um, so let’s dive in, kitty. Why should we be using ai?

[00:05:57] Kitty: Well, so just to give anyone listening a [00:06:00] little context on, um, the tools available. So chat, G P T. Was launched in November, 2022 and caused a right old stir, um, because it was just so accessible to norms like us.

[00:06:17] Kitty: AI did not come out of the blue in November, 2022. People have been working in and on ai. For a long, long time, but it just has not been as accessible as it is now. Um, the revolutionary change that this has had is as impactful as the launch of a mobile phone. Wow. That is what a game changer this is in my opinion, and you may not feel like the approach is satisfying, but you cannot deny.

[00:06:53] Kitty: That it’s incredibly efficient, like you’ve described. So if you haven’t used chat, G P [00:07:00] T, the way it works is like a chat bot and you can ask it anything and it will answer your question. You can ask it to write a poem for you about email marketing in the style of Nicki Mina. And you will get a unique poem written in the style of Nicki Minards about email marketing.

[00:07:20] Kitty: They can do anything, which is why you can then input, write me five email subject lines based around why social media isn’t for everyone. And then you’ve got those ready. You can use those subject lines in your email newsletters. Um, if you don’t like them exactly, you can refresh the, uh, inquiry and get a whole new load in seconds.

[00:07:44] Kitty: Wow. So you can write blogs, you can do email subject lines, you can write Facebook copy, you can do your Facebook ad copy. Um, it takes a lot of the space away, the brain space for a lot of people who are listening to this, who are independent freelancers, contractors, [00:08:00] trying to think of new ideas all the time.

[00:08:02] Kitty: Go and put your problem into one of, there’s many, these AI tools and get some new ideas and let it help you to create content.

[00:08:12] Viv: I love that because it’s such like, so many people come to me and say, I just don’t know what to write. Or, I’m not great at writing. I don’t, you know, I’ve just fine coming up with the ideas really difficult.

[00:08:23] Viv: So I love, there’s this tool now and good, isn’t it? I mean, my friend is a blogger and she was like, I tried it and she was like, it was freaking. Awesome. Like the level of content it produced and the quality and actually a photographer I know, she was like, ah, she was it a blog or a guide or some, a guide I think she had for brides and grooms and she was like, this is phenomenal.

[00:08:47] Viv: Like what it has produced. I wanna say churned out. It’s not churned out, it is like produced. She was like, it’s, it’s amazing. Now, I assume you can. Ask it the wrong thing, you can end up churning out [00:09:00] crap. Like, so for example, if we wanted to create copy from this podcast episode, or a blog from this podcast episode, how would we do that so we get really good quality stuff out of it?

[00:09:12] Viv: Well, that’s what

[00:09:12] Kitty: people are saying as a new job that’s been created from the launch of, or the release of these tools is scoping. So the questions that you ask are gonna determine the answers, and there’s lots more than chat G P T. So there’s also copy ai, which I use quite a lot. There’s Jasper, which I’m getting advertised a lot.

[00:09:34] Kitty: I haven’t used Jasper, but I’ve heard it’s very good. There are lots of other platforms. These are all to write copy. There are also. Image based, um, ai, et cetera. So the job that now exists is scoping questions. Ooh. Um, and how good you can be putting in a, how good your scoping questions are will determine the level of quality at the other end.

[00:09:59] Kitty: But I, what [00:10:00] I wanna say is that you don’t wanna just rely on this stuff because I think we’ll come to it in a bit, but your website is your expertise, your authority, your trust for your customer. Um, you do need to still, and this is where people start to feel uncomfortable as well. It’s like, oh, okay, well, I’m imagine are people just gonna let these thi, these AI.

[00:10:20] Kitty: Tools, just do everything for us. And that’s probably where you’re just gonna start to be a bit crap. Yeah. Like it’s, it’s really amazing. It’s very exciting. But you, I like to see it as a co-pilot rather than an employee or your brain. And I think that’s gonna be a bit of a difference. Um, yeah. Yeah.

[00:10:41] Viv: Let’s talk about that now then, because that, that’s a big one.

[00:10:43] Viv: So when do we determine, like, Which things we should be using it for and applying it to. Should we let it just write our blogs or should we let it create a blog? But we need to go in and add more of us to it. You know, websites, as you say, it’s about us showcasing our [00:11:00] expertise and our authority. So again, I did hear someone say, oh, it just did my whole website copy for me recently.

[00:11:06] Viv: Who was that? Um, and I like, it was amazing. I couldn’t have written that well myself. So talk to us about this co-pilot versus employee.

[00:11:16] Kitty: Well, it is really interesting and I unfortunately haven’t got an exact answer for you, but I’ve got something for everyone to consider, which is your seo. So your search engine optimization.

[00:11:31] Kitty: So in, no, like in, when was it? August, maybe last year, 2022. Um, Google released the helpful content update. So this was all about your content being as helpful as possible, as useful as possible. It would elevate anyone that was, had facts, was a trustworthy resource and the longer people stayed on your site to navigate and get that content.

[00:11:54] Kitty: The better and the more helpful your site would be deemed, and so higher up the rankings [00:12:00] you would go. Now for me, it’s funny that then the AI sort of revolution happened in November and Google have released their own. Ai, which is called Bard. Um, AI can read and determine other ai. So within your blogs on your website, Google will be able to tell what of your content has been written by ai.

[00:12:24] Kitty: But in that same breath, it won’t be deterring content and pages. Point blank. We all just need to keep a finger on the pulse as to what these search engines are going to be judging content by. So I’ve got, yeah, I’ve got an event coming up, um, in May in Brighton, if anybody’s. Around, it’s free. Um, and on the panel will be, um, three people.

[00:12:51] Kitty: A, a woman working in AI for a tech company in Brighton called Mtech Lab. She’s called Iffy. Um, she’s not only an AI expert, but [00:13:00] she’s also an artist. She’s got a fine, um, master’s in fine Art, which is important because we’re talking about creative and ai.

[00:13:07] Viv: Ooh, yes.

[00:13:08] Kitty: We’ve got a lawyer who’s looking at intellectual property law and ai because AI scraped the internet for all of this, these results.

[00:13:17] Kitty: So the way this works is machine learning and pulls in everything. So the example I gave of Nicki Minaj there earlier, where’s AI got that from? Got it. From a, from Nicki Minaj. So who actually made that final piece of content? Who made that piece of art? Who wrote your blog? That’s an interesting

[00:13:34] Viv: question.

[00:13:34] Viv: I think that is, So fascinating. I cannot like wait to hear about that because for me, yeah, it’s like, are you, are you fundamentally Yeah. Take stealing intellectual property from other people? Like if it formats it in, in the way and style of another poet or something. Yeah. It’s really

[00:13:50] Kitty: interesting. Yeah, and, and the.

[00:13:51] Kitty: Debate is around in the word inspiration or it’s like, well, anyone can be inspired and, and you can take that. But when you take the [00:14:00] human out of that inspiration, what does that mean? Now? What is this? What does this mean? And the third person on that panel is an SEO expert. He’s called Ricky Witting, and he wrote the book on how to get to number one in Google.

[00:14:14] Kitty: And he has been using AI for a few years before we were all aware of it. And he will be. And this is, this is information I’m gonna be learning as well on how do we use AI on our website to still improve seo. Um, I mean, it’s an absolute minefield to be honest. It’s, it’s very complicated. It’s all happening very, very fast.

[00:14:35] Kitty: Mm-hmm. Um, so the, the only thing that I’m doing is trying to keep on top of what these, what these, uh, search engines are going to rule and rank content by. But you, the, the thing I pretty much know is, Don’t lose sight of your personal expertise and position, because ultimately that’s what’s gonna differentiate you.

[00:14:55] Kitty: Yeah.

[00:14:56] Viv: This is it, isn’t it like, and this was one of my questions today, is how, [00:15:00] how do we then compete? So say you’ve got four marketing coaches who all. Wanna create a blog on the same topic and they use ai, are they gonna be four very similar blog or are they gonna be unique? Like how is this, how do we stand out and compete then in the marketplace?

[00:15:16] Viv: Yeah. If people start using AI all the time to create content, are you nailing it with clients one month and then struggling the next? It absolutely makes planning for anything super tough. Nevermind saving for the family holiday, you love to book. It makes having monthly financial goals, uh, nevermind.

[00:15:37] Viv: Yearly really tough because let’s face it, you don’t know how you can create more consistency. Okay, and on top of all of that, you get that negative trippy mindset stuff coming up, right? You’re wondering why this is happening to you. Is it just you? Why can’t you nail it? Ah, and your usual ad hoc posting on social media [00:16:00] and the word of mouth is just not getting results like it used to.

[00:16:04] Viv: So you keep adding new strategies, desperately trying to find. The one that works. Dancing on TikTok, try YouTube. Maybe even giving Pinterest to go. If this all sounds a bit too familiar and you run an online business and are ready to finally hop off the inconsistency rollercoaster and become fully booked with high ticket, yes, think over a thousand pounds, a thousand dollars one-to-one clients to the point that you have a waiting list in just 20 hours a week.

[00:16:36] Viv: If the answer to this is yes, then I want you to book in a 15 minute client accelerator game plan call with me. What we’re gonna do in this call is identify the three key actions to focus on to get you to consistent monthly income. And if you decide, heck Viv, I really want your help implementing this.

[00:16:54] Viv: In my business. Then what we’ll do is we will book in a deeper dive call [00:17:00] to really map out how we will do that for your business. And then at that point you can decide and we both decide whether we want to work together To book your call, simply go to a viv plan. That’s one word game. Plan Viv plan.

[00:17:20] Viv: I cannot wait to speak to you soon.

[00:17:24] Kitty: Yeah, weird. Weirdly, they might not be

[00:17:26] Viv: alike at all. Okay. I,

[00:17:27] Kitty: I don’t think it’s a point of differentiation. I think it’s a point of your personal experience. And expertise. I think you can get four very different blogs about the same topic. Okay. Using AI tools a hundred percent.

[00:17:42] Kitty: Um, it’s again, all about the scoping question and that’s why this job will exist because you wanna be putting in questions and scoping questions to these AI tools to get more unique and interesting and useful content, whatever ticks the boxes for those [00:18:00] Google algorithms. Um, so yeah, I don’t think it’s a point.

[00:18:04] Kitty: Of will my blog read the same as somebody else’s? The way to make sure you don’t get lost in the noise is to stay focused on your niche, your experience, your personal, um, position to your audience and network. And just use the tools to help, like do a lot of the grunt work, take the thinking time out. Um, we use it to help us just spark some different ideas and we’ll put like random, silly stuff in and he’ll be like, oh God, that’s such a funny word.

[00:18:37] Kitty: Maybe we should use that word, um, in a caption. Um, We’ve used it to help us structure blogs for example, but we won’t. I did actually at the beginning put up just a few bla, like straight up from AI blogs just to sort of, cause I was just feeling my way around it. But I would never do that now because. I don’t feel like there’s any value to that.

[00:18:58] Kitty: I feel like it’s very, very [00:19:00] shallow in its impact on my business as a whole because yeah, it’s not always just a numbers game, but I do think it does save time. It’s been a massive game changer for us, for sure.

[00:19:11] Viv: So where, where do you think it’s saved? So you said obviously you wouldn’t use it for writing.

[00:19:16] Viv: The entirety of a blog Now, would you still use it to draft the sort of key content for it? Yeah. So it does again, that work of kind of giving you the bones and the framework for you to then go in and customize and give it you like the kitty, the kitty treatment. Yeah.

[00:19:32] Kitty: Yeah. Yeah. Yeah. And, and also I think, um, and I know people are using it to write help, write processes.

[00:19:38] Kitty: Mm-hmm. Help, um, with training, it’s like, okay, I know how to structure my training, but I can’t be bothered to put all the words around it. Here’s my key ideas. Here’s a key process for how I do something. I’ll put that in. It can fill the gap. So then you’ve got a process document. Um, So it can start the other way around as well, especially if you don’t need it to be some sort of really sexy written document.

[00:19:58] Kitty: It just needs to have a [00:20:00] function. It just has a function it needs to fill. Yeah. Then use it for loads of things.

[00:20:04] Viv: Okay. I love it. Um, so what would you say if you had to, for someone who’s like, I’m new to ai. Where should I start using it? Like where, where would you say I’ve really liked

[00:20:16] Kitty: using copy ai,

[00:20:19] Kitty: Um, the reason I like it is they have different categories. Um, For what you’re trying to create. So it has like a blog area says, okay, I’m cr trying to create a blog and it’ll give you different sections. It says, what are the important things you want to have included in this blog? Um, you can also go in there and you can go into the freeform area.

[00:20:41] Kitty: So we were writing TikTok. TikTok captions. So in the freeform area in the subject line saying, what do you wanna make? I said, TikTok caption, what do you wanna include? And then I just started putting sort of crazy things in there, like we are trying to be like mystical and, um, fortune telling cuz I was.

[00:20:58] Kitty: Trying to think, oh, we’re, [00:21:00] this event is coming up. So I didn’t wanna just say upcoming event. I’m like mystical fortune telling, um, by the sea cuz it’s in Brighton. Um, these words that wrap around that are just kind of key words where I’m like, I can’t put that together in a, in, in a sentence in my head. I mean, I could.

[00:21:17] Kitty: But I can’t be bothered. And then make sense. Click, click generate and I’ve got five. And it’s like, yeah, these are weird. I’m using them. They’re

[00:21:25] Viv: funny. Do you think it’s gonna take some of our creativity away over time? Can you see in like, you know, if you think about. The impact social media, I’m gonna bring that in, uh, has had on, on humans over the last sort of 10, well, more than 10 years there.

[00:21:41] Viv: So 10, 10 plus years, you know, in terms of our attention, our focus, because we know we get stuck in scroll holes and all of that kind of stuff. And, you know, we know it impacts on, on the chemicals within our brain. So obviously that’s had to summit. Well, an an, an adverse effect on humans. [00:22:00] In to some extent, and there are obviously the positives as well, you know about connection and all of that stuff have been able to reach more people, but there are, there are pros and cons with everything.

[00:22:07] Viv: Do you think one of the downsides of AI is that we lose our ability to be as creative because we’re kind of going, I can’t be asked thinking about that. I’m just gonna get AI to do it for me. Whereas in the past we are like, we had no choice. If we wanted to do it, we had to sit and give it that thinking time, which sometimes.

[00:22:23] Viv: That creative thinking time leads to other wild, wonderful ideas. Just, I’m printing that out there. I mean, let’s just, yeah, I,

[00:22:31] Kitty: yeah, I do. But I think that those people that love writing will write. Mm-hmm. I think what we are talking about here is people that wanna get their marketing, self-promotion stuff, where they’re just like, do you know what I need to be getting on with my new business?

[00:22:42] Kitty: I need to be doing this pitch. What we are talking about isn’t the, you know, book writers. I don’t think people, I don’t think a book. I’m sure there’s lots of books that have been written by ai. I think that’s up to the individual. Um, I think also it’s, if we’re making that comparison, it’s like, well, yeah, but look [00:23:00] how incredible the mobile phone has been.

[00:23:02] Kitty: Yes. And how much it’s done. So, um, I think I do see this revolution as being as impactful as something like the mobile phone. Yeah. Cause it’s just happened seemingly, at least in the public sphere from, from where I am very quickly. And I do speak to people within the AI world. Um, I, I speak to the c e O of, of Mtech Labs and he also thinks this has been.

[00:23:30] Kitty: Incredible. He’s been doing, working in AI since the nineties. Um, and he agrees this is absolutely revolution changed. Changed the whole landscape of the way that the world will be in Yeah.

[00:23:44] Viv: Digital and it’s, it’s, it’s changed so quickly, hasn’t it? People have hopped on like mobile phones when they became more accessible.

[00:23:52] Viv: Cuz you know, we all remember the bricks in the eighties that weren’t accessible. Yeah. Uh, but when they became more accessible, how they just. It [00:24:00] changed overnight and I see so fast. And like you said, November, you know, that’s when like AI became accessible to so many people and that you see it being used, you hear it being used and you know, you were talking about the scoping stuff.

[00:24:12] Viv: You think about where people have had to go on copywriting courses and things to help them improve. Coming up with subject lines and writing email copy and content. I wonder now if the courses that people may be able to access are gonna be things around scoping, like how to. Ask the right questions to AI versus how to create content from scratch

[00:24:32] Kitty: yourself.

[00:24:33] Kitty: Yeah, I agree. And I, but what I think will happen, I mean, is the thing that, and I don’t, I, I imagine your audience is, has been drilled into them cuz the same as it’s been drilled into me. It’s, it’s about knowing your audience, about knowing your customer. Right. It isn’t just a numbers game. It’s about speaking to their needs, wants and desires.

[00:24:58] Kitty: It’s about [00:25:00] understanding all of their problems and so trying to solve them and that you won’t be, um, you won’t be the solution to every single person. You have your own niche audience. And that’s not changing. Right. So even if you get a hundred, we all get a hundred emails in our inbox, right? Yeah. I’m not reading them.

[00:25:18] Kitty: They could be written by ai, they could be written by the most amazing writer in the world. I’m still not looking at them. I know that you’ve, you, it’s your jo, all your emails I’m reading, obviously.

[00:25:29] Viv: Of course, of course, of course. Cause without saying Kitty,

[00:25:33] Kitty: but, but what I mean is, is especially with email, cause we’re talking about.

[00:25:37] Kitty: Subject lines is, it doesn’t matter what they’re putting in it because they’re not answering my problems. They’re not speaking to my, my thing. They haven’t got me in the right automated journey. They haven’t hit me at the right time. They have left this thing out. I am not, it’s redundant. Really? Yeah. Um, because it doesn’t tick the box for me cause I’m not their audience or because.

[00:25:58] Kitty: I’m in the wrong flow of their journey or whatever. [00:26:00] Yeah, sure. So it just is all, it’s all coupled on and a coupled on, and I think the, the worst thing to do, I think, is to be too scared of getting involved and just getting a little bit left behind because someone’s now able to move faster than you.

[00:26:16] Kitty: Because they are just getting these things done quicker. And the thing is as well, is using the wraparound ai, I think is fine for our space and the way that we understand it, but it is obviously very, very complicated. Yeah. And. It’s these very specific tools that we are talking about cuz there’s open ai where actually if you are listening to this and you are a d um, like ambitiously minded, you can tap into these tools and create your own solutions, um, using open ai.

[00:26:50] Kitty: So what we are saying is using these things that already exist to help us, but what’s the truly revolutionary thing is how accessible these solutions are. These, the, the [00:27:00] way that they’re built for us to be able to use if we are that way inclined. Mm-hmm. Um, But ultimately, I think anybody sitting on this a little too long, I think it, it is the, it is, I I would say you gotta just at least have a little go, but it does feel a bit shallow to some people and like, as, as in like unrewarding, unsatisfying.

[00:27:21] Kitty: And those are the people that do love to write and do love to, you know, think of fun copy ideas and I don’t think that should be taken away. Um, but some people really hate it.

[00:27:32] Viv: Yeah. And I think that’s, If that’s you, like, absolutely get on and have a play. Just play an experiment and don’t be afraid to have a go.

[00:27:43] Viv: You know, even I did it on a walk. I put it on my phone and I came back and put it on my computer. We’ve dabbled with it a little bit at this end. Um, It’s still something, again, more scoping required, like, uh, for sure. Um, and thinking about [00:28:00] how, I guess you bring the brand and voice if you’re gonna use AI as a team, because different people will put things in differently.

[00:28:06] Viv: So you wanna ensure, obviously it’s coming, you know, my va um, yeah. You know, English is not her first language. She’s, she’s abroad. And that can be, you know, bring up its own challenges, I guess. Yeah. You know, because the way we phrase things, talk about things and would input those, those same questions.

[00:28:23] Viv: Yeah.

[00:28:23] Kitty: Um, well, I’ve actually just thought of something there. You know, like Canva. The design thing. Yep. You put all your brand assets and stuff into Canada, don’t you? And then you, you’ve got that as templates probably. You need a brand tone of voice, AI where you put it in and then your teammates go in, put that, put the scope in, and then you put it through your brand tone of voice and it comes out the other side.

[00:28:45] Kitty: All perfect.

[00:28:46] Viv: You heard it here, folks first. This is, this is it. This is the millions in the bank, kitty. Five years. I, I’m

[00:28:54] Kitty: sure someone’s doing that, but I might make a few

[00:28:56] Viv: after this. Get on with it. Yeah. Come on. Beat them. Beat them to [00:29:00] market. I love that idea. Yes, that’s exactly what I was thinking, like camera stuff where there’s no, there’s, you don’t have to leave things, you know, open to, to in individual interpretation and stuff, so I, I really like that idea.

[00:29:12] Viv: Yes, yes, I’m up for that. I think cuz that was one of the things I was thinking. You’ve got multiple team members, how do you keep it consistent with, between different sort of content creation departments and things, so Love that. Okay. So, um, any sort of parting words of sort of wisdom or warning around using AI within your business?

[00:29:34] Viv: So not so

[00:29:35] Kitty: much. Um, I mean, definitely a warning is don’t just do a blog and paste it up onto your site. Like it’s just not gonna, it’s not gonna cut it. Um, Google have just done an announcement that they’ve got something called Google Magic coming. Uh, I don’t think it’s Google Magic. Uh, I’ve seen it written Magi a few times, so I thought it was a spelling error the first time I saw it.

[00:29:55] Kitty: But I think it is Mag and it, it will mean that Google will [00:30:00] be. At least trialing or becoming a chatbot. So you might have seen this as well, they’ve, they’ve done a few chatbot things. It looks like it’s coming. It means that search engine result pages search will be much shorter. So your SEO strategy really does need to be a quite key consideration really, and.

[00:30:19] Kitty: I think the way that will evolve is, is still unknown. Um, I think there needs to be, this is me just musing now. This isn’t fact, but I just can’t see, uh, what I’m battling with is the fact that AI is judging ai, right? Yeah. So Google’s AI is reading your AI blog and judging how much of an AI piece of content it is, which is just hilarious.

[00:30:42] Kitty: Like that is just hilarious. Like, are we even needed anymore? And also a, a friend of mine, a client of mine who were working for her son is doing computer science and got his dissertation all written up by ai. And this is a big thing. Oh gosh. Yeah. This is a big thing that students are getting [00:31:00] their, their, um, exams written by ai.

[00:31:02] Kitty: So they’ve been trying to think of, so they’ve developed a, uh, another AI program to scan it, to read it, to say, this is written on BA by ai, my contacts son. Wrote a third program that would go through the AI content, the, uh, the, the dissertation and input like various different, like incidental mistakes, like double spaces or letters run the wrong way.

[00:31:28] Kitty: So that it wouldn’t be read as ai. Oh my

[00:31:31] Viv: gosh. Isn’t that amazing? Um, that is crazy amazing. And like I’m very clever. I feel like he should definitely pass with the first just on like finding, right. Creating the program to kind of get around. Yeah, I agree. Like so. Yes. I love that. I love that. It’s like so, so resistant to actually having to write the damn dissertation from scratch.

[00:31:57] Kitty: Yeah. But what AI won’t come up with is [00:32:00] the idea. So another thing we’re discussing in the panel in next month is the, what’s the value of the idea? Um, how much value we put on the idea. You know, artists will have an idea and they’ll instruct other artists to create it, and the artists themselves won’t have touched it or sell for millions.

[00:32:16] Kitty: Um, that conversation isn’t new. That’s not, you know, sort of a new debate. It’s a just a digital form of that. Yeah. So I do find all those things interesting. Um, I think practically s e o is the main thing that I am gonna be keeping a very close eye on how they judge sites based on AI content on, on the site.

[00:32:41] Viv: Um, yeah, really interesting. Interesting. Um, one final question. The event on May the 11th, we obviously have a global audience here, so not everyone’s gonna be able to make it to Brighton. Will you be having it recorded to circulate digitally afterwards because

[00:32:56] Kitty: Yeah, it’ll actually be live. It’ll actually be live streamed.[00:33:00]

[00:33:00] Kitty: So it’s called, the event is called Marketing Matters. Mm-hmm. We’ll put the link in the show notes, guys. Great. And it will be on, uh, you can sign up to it on Meetup and then when we go live, we’ll put it on there. But yeah, it’s on May the 11th between six and eight. If you do come down, you can have a drink and some food for free.

[00:33:19] Kitty: It’s all free. Um, and also you get two month free subscription to, um, A, which is called what did Open AI do this week? So it’s a weekly newsletter, um, that’s powered by, not me, but another, a guy called Paul Armstrong, who’s an absolute incredible legend in the tech space. Um, so if you do come along, you can have free subscription to that as well.

[00:33:43] Viv: Brilliant kitty, thank you so much for coming in today and educating myself and anyone else that’s clueless about AI on the topic. And you know, I love the idea about the ip. I can’t wait. I’m definitely gonna wanna tune into the event and hear what the lawyers got to say about that because it’s just fascinating.

[00:33:59] Viv: It’s so [00:34:00] interesting and nicely say it’s come so fast. You know, the, the accessibility of ai, I know AI’s been around a long time, that it’s really interesting to sort of think about these things that maybe we haven’t considered yet and that. Could come and bite us on the backside in years to come. Um, so yeah, I love it.

[00:34:15] Viv: Um, thank you so much for joining us

[00:34:17] Kitty: today. A anytime. Bye.

[00:34:19] Viv: So there you have it, folks. I hope you’ve enjoyed this episode of Marketing Without Social Media Today and feel inspired to take action in your business, whatever that looks like for you. And as always, thank you. Thank you. Thank you for tuning into another episode of this podcast, and if you haven’t done so already, please do subscribe to the podcast so you don’t miss an episode.

[00:34:45] Viv: Speak to you soon.

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The Power of AI

Unlocking the Benefits of AI with Kitty Newman

Show Notes

Time is money so efficiency and productivity are things we need to develop within ourselves and our businesses.

So, it’s a hot topic and something that has grown faster than we could have ever imagined. 

It’s AI.

My biz buddy had dinner together a couple of months ago and had a great conversation about how AI can help us both in our businesses.

One thing that really caught my attention was how chatbots can be used to generate content. As Kitty explained, chatbots are like little robots that can mimic human conversation. They can generate content such as poems, email subject lines, blog posts, and even Facebook copy!

But what are the things we need to watch out for and be wary of as business owners and marketeers? Surely it can’t replace the need for humans and our own expertise and experience as well?

That’s what we are talking about today.

  • AI on saving you time 
  • AI and its potential impact on your SEO performance
  • AI as a sounding board.

I think this is such an interesting idea because it frees up so much time for other important tasks. Instead of spending hours brainstorming ideas and writing content, we can simply set up a chatbot to do the work for us. And the best part? We can be sure that the content is high-quality and consistent.

Kitty and I also discussed how AI can help with managing time and improving business efficiency. It’s amazing to think about all the possibilities and how we can use technology to enhance our work.

Overall, it was a great conversation and I’m excited to see how AI will continue to shape our industry. Thanks for listening and we’ll catch you next time!

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Here’s a glance at this episode:

00:00 Intro
00:04:51 Maximize efficiency with AI.
00:06:12 AI revolutionizes content creation.
00:17:36 AI tools create unique content.
00:19:04 Leverage AI for efficiency.
00:23:05 AI revolutionizes digital landscape.
00:30:04 AI accessibility is increasing.
00:34:24 Take action in business.

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