Note: at this time transcripts are automated and unedited, which means errors may occur. But we hope you find them helpful!

[00:00:00] Viv: Welcome back to another episode of marketing without social media. Now, before we dive in, I wanted to let you know that if you are a service based business, thank coaches consultants, therapists who wants to get to $7,000 plus recurring months. Yes. Every month, but needs help with growing your audience.

[00:00:18] Maybe with generating regular leads or landing paying clients, then I’d like to invite you to a free. 15 minute leads, game plan call. Yes, just 15 minutes to work on your marketing plan. This is a super fast pace call. And in this call, we are gonna take a look at your current situation to see what is, and isn’t working for you right now in your business.

[00:00:41] We’re gonna figure out and identify what’s possible for you and your business in the next six months and beyond we’re gonna uncover the number one. That is restricting your growth and holding you back right now. And finally, we are gonna develop a three step action plan. [00:01:00] Yes, three step action plan that will get you results in your business.

[00:01:04] A S P. Now the session is. Free it’s 15 minutes. And all you have to do is head on over to Viv plan. Yes, that’s Viv plan. Right now, pick a day, pick a time that suits you and let’s chat. You have superpowers. You may not know this. But you do today. I am talking to you about the three types of marketing superpowers that exist and helping you identify which superpower you have.

[00:01:41] Okay. These are called marketing archetypes, and we’re gonna be diving into what these are and how to use these inbuilt strengths and superpowers of yours to. To really help you prevent overwhelm in your business, identify which ones are critical for your business and [00:02:00] how to actually generate more revenue with those.

[00:02:05] So let’s dive in.

[00:02:11] You’re listening to marketing without social media, with me, Viv guy, the podcast for people who want more clarity, connections, and cash in their business, I’ll be sharing with you proven techniques from leading entrepreneurs and experts from across the globe to help you to market without social media.

[00:02:31] And to grow your business in a way that actually feels good to you.

[00:02:45] Weight Watchers said it best when they said the best diet is the one that you will stick to. And this is so true in marketing best marketing strategy is the one that you will stick to. I don’t want you to [00:03:00] pick tons of strategies. I want you to pick one to two that work for you less is more okay. All the greats out there.

[00:03:10] You may be following, you know, Amy Porterfield, Marie folio. Oh Louis, how any of these people out there and think, but they’re everywhere. YouTube, Facebook, Instagram, tick dot. Um, they’ve got podcasts. They’ve got, ah, they’ve got so many different channels. The thing is all the great started with one channel and the reason they are now everywhere is that they have teams.

[00:03:35] They have teams. So guys, I want you to think about, as we talked today about choosing your one to two. Now, before we dive in, I just wanna say everyone out there will say their strategy is best, but it does not matter if it’s the. Because if you can’t make it work, if you can’t stick to it and get results from it, okay.

[00:03:59] Then [00:04:00] it’s not, it’s not gonna work for you. It doesn’t matter that it’s the best. And this is why I don’t teach a specific strategy other than. Marketing without social media. I give people the option to choose the right strategy for them based on their marketing archetype and also what feels good. Okay.

[00:04:23] So it’s really, really noisy and overwhelming when you get into the world of marketing. So here’s why we’re gonna talk about archetypes. Using your marketing archetype helps you tap into and identify strengths and leverage those so that you can be most successful in marketing your business. So use your strength to become better and more competent at marketing your business.

[00:04:53] So let’s dive. Now these archetypes, I was first introduced to archetypes by [00:05:00] my wonderful previous coach, Greg Fon, who you can find way back up at episode one. Um, and he, uh, introduced me to these cuz he talks about something that he uses. Coaching archetypes. And he took this concept from, uh, the book by Malcolm Gladwell called tipping point, which I later went on to, to read myself.

[00:05:20] Cause I loved this idea of marketing archetypes or, or archetypes and how I could apply these to marketing. So let’s dive in and talk about each of the different archetypes or as I like to call them superpowers because you already have them. And how you can use these and apply these to your business.

[00:05:42] So, first up we have the connector. Yes. You heard it right? The connector. Okay. Are a natural at making people feel comfortable. Okay. You will find that there are lots of coaches out there who, who are [00:06:00] connectors because they like to be connected with other people. Now, one of my clients, Jenny is a phenomenal connector.

[00:06:09] And I’m talking about the people out there. Think about the people in your personal networks, who just seem to know everybody have this massive. Network of, of people maybe on their social media, their friends, people, when they have a party, just struggle to kind of cut back to, you know, on the numbers when their limits are 150, you know, this is the kind of person I’m talking to.

[00:06:34] So my client Jenny, when I set her, this, this task recently, and I said, Jenny, let’s go out and, and put some emails out to your network saying, Hey, is this, do you know anyone who, who does this thing or is interested in, in this or knows someone. 250 emails. She sent 250 emails like that. She was like, oh, I didn’t realize I knew so many people.

[00:06:55] And there are more, I mean, true connector, no work in there. [00:07:00] um, so the supermarket power is you make people feel comfortable. You find having conversations with people, especially one on one is really, really comes naturally. It lights you up and it energizes. So your superpower here is that you are caring.

[00:07:19] You’re curious, and you have this ability to bring, bring people together. Um, so networking is totally your advantage. And what I find is those people who are connectors. Really get like big wins early on when they work with me because they have this network that they can tap into all already. So what, what should you be doing for your marketing?

[00:07:47] Well, to a strong network, continue to develop and cultivate a strong network. Focus on developing referral relationships with key influencers and hub leaders [00:08:00] who serve your target market, but serve them in a complimentary way to you. Okay. Um, interview experts. Okay. Because you thrive on this connection, you need, um, connection within your content to feel motivat.

[00:08:15] Okay. So interviewing experts say, if you have a podcast is gonna really energize you and it’s gonna light you up, okay. You are gonna start to feel frustrated and discouraged if you are not hearing back from people. So you need to create content that encourages, um, this, this connection with people. Okay.

[00:08:36] So this, this is where we wanna really focus now. One warning. You’re developing referral relationships, uh, uh, with people developing relationships with hubs, you can be really crap at following up. So this is a kind of check that you’re gonna need to put in place a system for following up with people, because you’re gonna lose a lot of opportunities if you don’t do the follow up.

[00:08:57] So that’s your superpower power as [00:09:00] a connector. And that is a great way. As I said, you know, podcast interviews, it could be interviews on YouTube. If you wanna use social media and do use social social media, it could be on. Social media, but we want you to be in, in a, a place where you get to speak to people like one on one, have those conversations.

[00:09:19] So superpower, archetype, number two, mavens. Okay. Mavens are the teachers out there? Mavens are people I wish I was like, and I’m not a Maven. Um, I mean, you kind of wanna be the, the perfect combination of all three architects, but Hey, there are people who, you know, you will have a primary architect. Mavens are the teachers.

[00:09:42] Okay. They love to research and synthesize info. They think about ideas. They create better processes and they love to teach them. Okay. They, yeah, their big thing is they really are focused on like sharing [00:10:00] their expertise and their knowledge and your big superpower as a Maven is to give free content, do not hold back on giving free content because people will always want your help with implementing it because you are such a.

[00:10:15] Teacher now you can get really sidelined as a may with creating content, working on your website and doing really deep kind of content creation. And I don’t need to get sort of bogged down in your comfort zone here because ultimately the key to building a successful business is always going to be in relationships.

[00:10:36] So we really want to think about how can we do that while still. Really tapping into your superpower. Okay. So use that information, use your ability to teach by guesting, you know, guest in masterminds, guest in, uh, have a community, uh, provide value based content to your people, go deeper [00:11:00] opportunities, workshops, webinars, challenges, all of these kind of activities are really going to help you.

[00:11:06] So they. Create great content, but give your best concepts away for free and charge for implementation. So the third and final archetype was superpower is the salesperson also known as the persuader. And this is my primary archetype and I hate. The association that comes with salesperson because people have to think, oh, icky kind of used car salesman, uh, pushy kind of salesperson in a, in a store or shop.

[00:11:40] Well, that’s not, that’s not what is meant by this, by this label. That’s why I like to call them, uh, persuade us. So. What is their superpower? What is your superpower? Youre persuasive? You are motivating and inspiring. You have such energy that helps people to [00:12:00] really go for it, to take action. Okay. And this is just the thing that you are going to utilize as your superpower, but before we dive into.

[00:12:13] Take heat because you can forget and overlook the importance of connections. So we still need to make sure we do that. Okay. Great methods for you in terms of marketing are video. Okay. Video podcasting, any way are. Anyway, any method that puts you in a position where people can be in your energy field. I really want you to think and visualize like superhero, you know, with the energy field.

[00:12:43] If anyone’s seen the Incredibles with the girl violet, where she kind of creates the force field, imagine that we wanna get people inside your energy field. So they get your charisma. They kind of. They’re energized by that, by that energy. [00:13:00] Okay. So this is . This is where this is going to be your superpower.

[00:13:06] So how can you do that? Workshops, videos, as I said, podcasts, any way that you can get people to really connect with it. Um, advertising is also something you might want to look at as. Now, one thing here as well to think about is you might think, but that, you know, especially if you like me and you look to mavens, cuz I, I love consuming Mave.

[00:13:29] Content because it’s freaking awesome, but it’s so easy to think. Well, I need to create that type of content, but if that’s not your strength, if creating detailed, how to type post is not your strength, focus on your energy, how it’s the key. It is the key. It’s the secret weapon here. Use that energy to get people thinking about things in a different.

[00:13:52] Okay. So that perspective shift that I often talk about and many of the great big successful names [00:14:00] out there in the coaching and mentoring world, Marie folio, Tony Robbins, Brendan Bashard, um, some of those most successful people, they are. Persuaders sales people, architects. They are really good at getting people excited about what they’re doing, and this is what people buy into.

[00:14:19] Um, and I look at the architects of many of my clients and most of my clients, I’m not persuade architects because I, what I think, and I was having this conversation, uh, with my husband recently, is that the people out there who are, are maybe great educated, da, da, da, maybe. They look to persuade us because they need that energy boost.

[00:14:41] Belief that you can go for it and you can take action. And you are the motivator. You are the person that helps people really move forward, step into owning their power, you know, that they already have, and maybe they don’t realize and are keeping it kind of hidden. So I really think [00:15:00] that’s something that, and that’s just my own sort of conversation.

[00:15:04] As I said, with my husband that we were having, and it was his idea and suggestion, I was like, that is a really interest. Kind of take on that, that actually do we attract others who maybe aren’t within our superpower primarily. We bring something that they are maybe don’t don’t have, and they’re looking for.

[00:15:23] Um, and as I said, you know, for me, the people, the coaches I’ve worked with mavens predominantly mavens, because I really value the detail that they go into, which really works for me as a person. It’s the way I like to consume the way I like to learn. And so that’s really interesting that we get what we may be lacking from someone.

[00:15:45] Uh, from a different archetype. So those are some of the ways to, to kind of that we’ve touched on today for the three different architects that you can use your, uh, marketing archetype or [00:16:00] superpower. So something else I wanna just touch on here is you might be thinking, yeah, Viv, but I’ve got your guide 21 ways, you know, to, to fill your client roster without social media, you know, my favorite strategies.

[00:16:14] You might thinking, but which of those can I use? Well, here’s the thing. Each strategy can work for most archetypes, but the way you approach it will be different. Okay. So let’s think about. A Maven versus a connector on a podcast or with a podcast of their own. So a Maven is gonna want to go really deep with their teaching because they have such depth of knowledge.

[00:16:44] Whereas a connector is gonna thrive and create amazing. Content on a podcast episode, if they have someone there to connect with, to bounce off. So as you can see, that’s just an example of how the same [00:17:00] strategy I E podcasting can work, but to

[00:17:09] utilize it and approach it in different ways that compliments your archetype, your super fat. So use your architect, use your superpower to absolutely make your life easier because when you use. Lean into the strategies that work for you, that, that are right for you. The approaches that compliment your natural superpower, your character, strength, your personality, strength, the things that are part of who you are.

[00:17:38] Nobody can take those away from you and change those. This is going to massively prevent overwhelm because you’re gonna find the things that work for you. And when you do. You’re gonna stick to them. You’re gonna be consistent. And that is when you’re going to. Results. If you wanna know what your superpower is, what your archetype is and more [00:18:00] information on how to use that.

[00:18:02] The types of strategies to use the link is V That’s V Superpower. And it’s gonna take you less than a minute. In fact, it’s 45 seconds to take the quiz. This is really gonna help you guys, and I cannot encourage it enough. It’s gonna be transformational for you now. Here’s the thing, just a heads up when you get your result.

[00:18:27] I would love you to message me, to let me know if you agree with your archetype, but here’s the other thing that you need to know as well. You will have a primary and a secondary archetype. Okay. So my primary archetype is I’m a persuader AGA sales person. My secondary is that I am a. Connector. So I’d love you to tell me on your email, what’s your primary archetype and what’s your secondary archetype when you read those, when you listen, which do you feel like, Hey, I do that well, and it’s okay.

[00:18:57] Cuz there will be bits of, of some of the others that you, you [00:19:00] do and you do well already. There will be a primary architect that will really help you get consistent within your marketing and find a strategy that feels good and energizes. I hope you’ve enjoyed today’s show. And I cannot wait to hear from you about your archetype.

[00:19:18] Drop me an email and let me know if you agree. Oh, so there you have it folks. I hope you’ve enjoyed this episode of marketing without social media today, and feel inspired to take action in your business, whatever that looks like for you and as always, thank you. Thank you. Thank you for tuning into another episode of this podcast.

[00:19:41] And if you haven’t done so already, please do subscribe to the podcast. So you don’t miss an episode, speak to

[00:19:55] you soon.


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What's your Archetype?

Marketing Archetypes

Show Notes

We all have our own different strengths and weaknesses; these traits are unique to each one of us. Which is why weight watchers said it best when they said that the best diet is the one you will stick to, this is very much applicable to marketing strategies as well. 

Knowing the strategy that will work for you is a key to marketing success, but how will you know which one fits you perfectly? In today’s episode we will learn about Marketing Archetypes. Using your marketing archetype helps you tap into and identify strengths and leverage those so that you can be most successful in marketing your business. So, use your strength to become better and more competent at marketing your business.

Today you will learn:

  • The 3 Marketing Archetypes
  • How to use these inbuilt strengths and superpowers to help you prevent being overwhelmed by business, identify which ones are critical for your business and how to actually generate more revenue with those.

Connect with Viv

If  ‘getting fully booked with 1-1 clients’ is one of your annual goals THIS YEAR and you’re not moving forward on this, that’s your cue to book a call.

21 Ways to Get 1-1 Clients Without Social Media 

Connect with me via email –


Join my free monthly coaching & mentoring calls here 

Links mentioned in this episode

Here’s a glance at this episode:

00:00 Intro

05:00 Where Marketing Archetype come from

05:42 The first Marketing Archetype: Connector

09:19 The Second Marketing Archetype: Maven

11:06 The Third Marketing Archetype: Persuader

16:00 Marketing Type Reminder

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