Understanding Your Brand

Gah! I wasted so much money on branding when I first started my previous photography business.

Why?

Because I thought a brand was a simple as someone creating a logo that you liked well enough, business cards, websites etc…..non of which refelcted me or my brand because nobody spent time explaining what was really behind a great brand or how to create and represent that in my visual branding.

Owning a brand is more than just having a cool logo or a unique name, rather it is about understanding what it is at the heart of your brand because that is what will ultimately sell your services to potential clients.

Here to talk with us more about that today, and to help you avoid some of the very costly mistakes that I made in my early days is Katie Cope.

Katie is the founder of Keppel Leopard Creative, an agency that’s passionate about helping female business owners to present themselves and their businesses to the world without ever having to compromise on who they are.

So tune in and listen up as me and Katie talk about branding and what it takes to build a successful one. 

Connect with Katie

Become a member of Katie’s online community now by clicking this link!

Connect with Viv

Whenever you’re ready… here are 4 ways I can help you get consistent clients without marketing on social media: 
 
1. Listen to my podcast
It’s got tonnes of useful, actionable help and insights from myself and my industry peers from across the globe to help you to grow your email list, attract leads and sign clients. — Click Here
 
2. Join my Monthly Marketing Mentoring calls for service based business owners like you who want to market without social media
It’s my new monthly mentoring space where smart business owners get their questions answered so they can learn to get more freedom, finances and focus in their business. — Click Here
 
3. Join my Momentum Program and get clients.
If you’re under £5k a month right now: I’m working with a few service based business owners (think coaches, consultants and therapists) for the next 6 months to help them sign clients, and hit £5k/m  — without social media. If you’d like to get some clients this month, message me with the word CLIENTS, and I’ll get you all the details. – Click Here
 
4. Work with me privately
If you’d like to work directly with me to take you from inconsistent months to £5k+ months without the constant hustle of marketing on social media… just send me a message and with the word “1:1”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
Episode Highlights:

3:29 – Katie’s background

8:23 – How Katie got into her work with female entrepreneurs

11:11 – Katie describes branding 

18:49 – The difference between branding and marketing

24:28 – Mistakes small businesses make when it comes to their branding 

29:23 – Tips for people who are starting their first business

32:35 – Barriers that female entrepreneurs face with visibility and how to deal with that

40:04 – How to use your personal brand to grow your logo 

43:24 – Why Katie is creating her own online community – off social media

Want to find all of my podcast episodes?

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If you love what you hear, I would be super grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they also make me feel all warm and fuzzy when I read them. To review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. 
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If you would like me to take a closer look at your business’s marketing and how it might be improved, book a complimentary consultation call with me here!

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Other ways to enjoy this episode:

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