Don’t market yourself market your message – Point of View Marketing with Tad Hargrave
“Don’t market yourself, market your message”
“What if instead of marketing yourself you instead imagined you were giving a TED talk?”
How much easier would that be vs trying to say how awesome you are and blow your own trumpet?
Well, that’s what Point of View Marketing is in a nutshell.
When you have a clear point of view, it makes finding and connecting with your ideal clients so much easier because they are aligned with what you believe in. Your clients will get better results and they will become loyal to you.
When your clients get great results they become your best form of marketing as they will tell everyone! This is effective and sustainable marketing.
Here are just some of the books and links referenced in the podcast:
Jeffrey Davis – Tracking wonder
Tad Hargrave: Point of view marketing, Hub marketing
Connect with Tad
Connect with Viv
Episode Highlights:
3:24 – Tad’s background
5:13 – This idea that you’re not supposed to be good at marketing
13:59 – Affiliate marketing’s relationship with word of mouth
19:26 – What is Point Of View marketing?
41:14 – How point of view marketing compares to other marketing strategies
43:15 – Why are so many people missing Point Of View marketing?
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